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College Women Are Heavy Dieters – 91%

According to the National Eating Disorders Association, a whopping 91% of college women attempt to control their weight with some form of dieting. This is well above the average for all adults of 54% (Source: Calorie Control Council). This is no surprise to us, since we've known that young women are heavy users of celebrity…
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$26 Million Cost of Doing Business? FTC Comes Down on Sensa

The marketers of the weight loss additive Sensa will have to pony up $26 million in redress to consumers to settle charges that the company used deceptive advertising that claimed people could lose weight just by sprinkling the powder on regular food. The FTC said that the company used bogus clinical studies and paid endorsements,…
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New Marketdata Study: Worksite Weight Loss Programs

Marketdata has just released a new study entitled: "Worksite Weight Loss Programs: A Market Analysis". At-work weight loss programs will become more popular under Obamacare, and as workers seek inexpensive and convenient ways to lose weight. This market is expected to grow 13% per year, from an estimated value of $859 million in 2012. There…
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2014 Diet Season Begins – What’s New This Year?

Yes, the annual battle of the bulge has officially begun. The office parties are done, the holiday family gatherings are over, the pumpkin pie and egg nog have been consumed. Now it's time to pay the piper. If history is a guide, then the average American has put on 7 lbs. since Thanksgiving. Now the…
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NutriSystem Introduces Fast Five Plan

On December 10, the company announced its first product offering for the 2014 weight loss season, "The Fast Five" -- a trial kit as part of traditional monthly package aimed at attracting users by enabling them to lose 5lbs in their first week on the program ("Fast Five - Lose 5 pounds in your 1st…
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Add A New, Big Competitor To The List – CVS Mini-Clinics

Has Your Diet Company Missed The Opportunity? We at Marketdata published a new report about Retail Healthcare Mini-Clinics, in Sept. 2012. We spoke about the opportunity for weight loss companies to align themselves with this growing number of clinics (about 1,500 now) as an entry point and new distribution channel for their programs. We talked…
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Can You Be Overweight or Obese, But Still Healthy? – NO

A new review, conducted at the Lunenfeld-Tanenbaum Research Institute at Toronto’s Mount Sinai Hospital, analyzed eight previous studies from the past decade. Researchers concluded that obesity consistently carries a higher risk of cardiovascular issues and premature death. Despite the normal metabolic readings, the review found that an obese person had a 24% higher risk of…
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