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Recent Posts by John LaRosa

Dr. Phil’s 20/20 Diet

Dr. Phil McGraw's new book, The 20/20 Diet, is on the top of the bestseller list as of the first week of Feb. 2015. Dr. Phil's no nonsense style addresses various weight loss roadblocks by applying the latest research and theories that have emerged since his last bestseller on the same topic, The Ultimate Weight…
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New Rx Diet Drug Approval Crowds Market

Contrave, a diet drug by Orexigen, has received a recommendation for European approval. Orexigen will change the brand name of Contrave to Mysimba for marketing in Europe, once final approval is granted early next year. The other new diet drugs, Belviq and Qsymia, have not been big sellers – considering that more than a third of…
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Weight Loss Conference Set for March 2015

"Launching A Successful Medical Weight Loss Program" will be a unique 2-day conference held in Orlando, march 13-14, 2015. See the video to the left on this home page and the website DietShow2015.com, to register, for speakers and the agenda. Sponsors and exhibitors welcome. Contact Marketdata for details or questions. The momentum today is with…
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Marketdata’s 2015 Diet Market Forecasts

As is our custom, each year, before the new "diet season" begins, Marketdata releases its predictions and forecasts for the coming year. This year is no exception. Find the complete press release and our 8 forecasts that came out on the PR Web here: http://www.prweb.com/releases/2014/12/prweb12383477.htm
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Weight Watchers Adds Personal Coaching Service

Dec. 15, 2014 - Weight Watchers has introduced an entirely new offering – Weight Watchers Personal Coaching – as well as a revamped digital Essentials offering, that includes on-demand 24/7 Expert Chat with company-certified Coaches. According to management: "For the first time, our members can access a dedicated Weight Watchers-certified Coach who can provide one-on-one…
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American Diet Actions Don’t Match Desire

Nov. 26, 2014 - According to a new telephone survey by Gallup: Half of Americans want to lose weight, but only 26% are trying. The percentage wanting to lose weight remains at a low of 51%. Americans' ideas of their weight don't match obesity figures. Americans continue to be about twice as likely to want…
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Weight Watchers Tries New Ad Approach

Nov. 25, 2014 - Weight Watchers is using a new strategy for its ads. It just introduced "Help with the Hard Part" – a new campaign sharing the truth that losing weight isn't easy, simple or fun. The firm is not using celebrities, in a shift from recent years' campaigns. "It's time to give ourselves…
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Why Fad Diets Are So Popular

When people ask their doctor about losing weight, even though they know there's no one "best diet," patients often demand one. They want rules. There is a comfort in certainty. When you’re looking for a solution to a problem that’s really troubling, a problem that affects your health, self-esteem, and relationships — and the solution…
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