"Launching A Successful Medical Weight Loss Program" will be a unique 2-day conference held in Orlando, march 13-14, 2015. See the video to the left on this home page and the website DietShow2015.com, to register, for speakers and the agenda. Sponsors and exhibitors welcome. Contact Marketdata for details or questions. The momentum today is with…
Read moreMystery J.P. Morgan Call on Weight Watchers – By J. LaRosa
Jan. 16, 2019 J.P. Morgan analyst Christina Brathwaite recently downgraded WTW stock due to "channel check" that indicated falling interest in WW. She claims that traffic to the WW website is down year over year, spelling trouble for enrollments, and that the app Noom is providing competition. Well, I have a problem with this assessment.…
Read moreWellness May Be A Tough Sell for Diet Companies – By J. LaRosa
Jan. 15, 2019 What do most consumers think about when they hear the term "wellness"? Some may think about being free of any disease, or being physically fit, or mentally fit. Do they also think about weight loss? Maybe. Maybe not. In any case, in America the term wellness has always been kind of vague…
Read moreJenny Craig Takes Different Path – By J. LaRosa, Marketdata
Jan. 9, 2019 A recent interview by the news site Cheddar, with Jenny Craig CEO Monty Sharma, revealed that the company is not stressing the wellness aspect of its program, in contrast to competitors such as WW (Weight Watchers). Mr. Sharma claims that consumers are confused by the term "wellness". Rather, the company is placing…
Read moreWW Is Recession-Resistant, Says Analyst – By J. LaRosa, Marketdata
Jan. 3, 2019 More people are beginning to use the "R" word - recession. Diet companies are included. WW, formerly known as Weight Watchers International Inc. , is one of the health and beauty companies in the D.A. Davidson coverage universe that's "recession resistant," analysts wrote in a Thursday note. Analysts used eight criteria to…
Read moreDiet Season 2019 Has Begun – By J. LaRosa
Jan. 2, 2019 The TV ads by the diet companies have begun - so starts the 2019 "diet season". Here are the pitches: WW (Weight Watchers... Lose 10 lbs. on us campaign, join for free, touting the Freestyle "For Every Body" program. More than 200 foods with zero points. Jenny Craig... Rapid Results plan, lose…
Read moreBlue Apron Partners With Weight Watchers – By J. LaRosa, Marketdata
Dec. 20, 2018 Blue Apron is rolling out new meal kits that allow you to cook and lose weight in an easy and convenient way. The company’s box service product will exist as part of a partnership with WW (Weight Watchers) in 2019. The two companies will include weekly recipes that are inspired by the…
Read moreJenny Craig Launches 2019 Ad Campaign – By J. LaRosa, Marketdata
Dec. 22, 2018 For the kick-off to the 2019 diet season, the company is focusing on actual Jenny Craig members and weight loss experts, and their stories of health and wellness on the program. The marketing campaign is launching digitally and on TV this week. The campaign exclusively features five members from across the country…
Read moreWeight Watchers Adds Kate Hudson As Ambassador
Dec. 17, 2018 Kate Hudson – actress, entrepreneur and co-founder of Fabletics – is Weight Watchers' newest global ambassador. She will appear alongside Oprah Winfrey and an international community of WW members in the company's global integrated campaign - "For Every Body." As a WW member and global ambassador, Hudson will share her wellness journey, encouraging people to…
Read more