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Category Archives: News

Weight Watchers Adds Chief Brand Officer, Conference Call Set, Sets Goals

Company Sets Goals for 2020 - Feb. 7, 2018 Weight Watchers set some strategic goals at a global employee event today. The plans include expanding Weight Watchers' impact as a "technology experience" company and aligning the business with consumer expectations of wellness and healthy living. The Weight Watchers moves also include the removal of all artificial ingredients…
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Diet Soft Drink Sales Fall in 2017, Again

Jan. 10, 2018 --- According to new information from Beverage Digest magazine, Diet Coke is the third largest carbonated soft drink brand in the U.S., with a roughly 7.7% share of the market, according to the magazine’s estimates for 2017. Continuing the move away from diet sodas by consumers, Diet Coke volume declined about -4.3% last…
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Atkins Picks Rob Lowe As New Spokesperson, Revamps Line

Jan. 4, 2018 - Think lifestyle, not diet this year, says Atkins. The brand famous for cutting carbs to lose weight wants to tap the increasing number of Americans who are focused on improving their health instead of simply dieting. Atkins picked actor Rob Lowe, from NBC's "Parks and Recreation," as the face of its…
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Diet Season 2018 Begins

Jan 2, 2018 - The holiday parties are over. Most of us have gained 5-7 pounds in December, so let the weight loss ads begin!  And they have. Right after the New Year began, we saw Weight Watchers' new ads run on TV. Competitors' ads will soon follow. So, what should we expect. Well, Marketdata's…
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Weight Watchers Signs DJ Khaled

Jan. 1, 2018 -- Weight Watchers International introduces music magnate, producer and recording artist DJ Khaled as a social media ambassador. As a Weight Watchers member and social media ambassador, DJ Khaled will document his experience and progress on the new WW Freestyle program on his social channels – including Snapchat (@djkhaled305), Twitter, Instagram, and Facebook— speaking candidly about…
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Weight Watchers Stock Soars After Q3 Earnings Beat

Nov. 6, 2017 - "Weight Watchers delivered strong performance across all major geographies in the third quarter, which resulted in high-quality earnings results," said Mindy Grossman, the Company's President and CEO. "We are excited about the upcoming winter season and the launch of our new program, which has received highly positive and enthusiastic feedback in consumer…
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NutriSystem Reports Strong 3rd Quarter

Oct. 25, 2017 - Dawn Zier, President and CEO, stated, “The strong and increasing demand for our expanded array of weight loss solutions has resulted in our 17th consecutive quarter of year-over-year top-line growth. New and reactivation customer revenues continue to expand at double-digit rates as we leverage our targeting capabilities. Additionally, we are pleased with…
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NutriSystem Reports Strong 2nd Quarter

July 27, 2017 - According to CEO Dawn Zier: "Today I'm pleased to report our 16th consecutive quarter of year-over-year revenue growth as our key strategic business levers and competitive advantages continue to build." "Second quarter year-over-year revenues grew by 30% and earnings per share increased approximately 50%. Our multi-brand strategy is taking hold as…
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