"The Common Cent$Diet For The Busy Girl: Simple Do-it-Yourself Weight Loss" - October 2011 John LaRosa, Marketdata's President and the former VP of Nutrition for eDiets.com, Susan Burke March, RD, have teamed up to co-author a brand new e-book. The CommonCent$Diet For The Busy Girl: Simple Do-it-Yourself Weight Loss, is a plan based on the…
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Global Weight Loss Market to Reach $672 Billion? Really?
That's what a new study by MarketResearch.com says will happen by 2015. The report is entitled: "Global Weight Loss & Diet Management Products & Services Market (2010-2015)" and covers foods, beverages, drugs, surgeries, services, fitness equipment and accessories. The global weight loss and diet management products & services market was expected to be worth $390…
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Weight Loss Conference – “Marketing To The Overweight American” – Key Takeaways…
John LaRosa here... Got back from the MDPA's first annual weight loss industry conference in Silver Spring, MD on 9/27-28. If you weren't there, you missed a great event. Small turnout but very high level and interesting presenters. See www.mdpaconference.com for the agenda. * The industry's growth has slowed with the recession, but individual companies…
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Dieting Is Big Business in Canada Too…
Obesity is apparently big business in Canada too--about one tenth the size of the United States market. Many of the large U.S. weight loss companies have outlets in Canada (Weight Watchers, jenny Craig), along with many home-grown chains. According to The Star, at least $6 billion is spent annually by Canadians for weight loss surgeries,…
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Diet Plans Ranked by The Magazines – How Good Are The Rankings?
U.S. News's first-ever rankings, released last week, evaluated diets in seven categories, including short-term weight loss, long-term weight loss, easiness to follow, and nutritional completeness. The government-endorsed DASH Diet (Dietary Approaches to Stop Hypertension) snagged the top spot overall. Weight Watchers came in #1, while Jenny Craig and the Raw Food Diet came in #2.…
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National Institute of Health Obesity Plan
More than a third of adults and nearly 17% of children in the United States are obese, increasing their chances of developing health problems including type 2 diabetes, heart disease, high blood pressure, fatty liver disease and some cancers. "This plan is a bold blueprint that will encourage the research community to examine the epidemic…
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CDC Study – American Bellies Growing, More “Apples”
Sept. 16, 2014 -- The number of American men and women with big-bellied, apple-shaped figures — the most dangerous kind of obesity — has climbed at a startling rate over the past decade, according to a government study. People whose fat has settled mostly around their waistlines instead of in their hips, thighs, buttocks or…
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Weight Watchers Connects With Activity Monitors
Sept. 11, 2014 -- Weight watchers announced seamless syncing with popular activity monitors and apps, bringing millions of fitness wearable users the opportunity for a more complete and integrated weight loss experience. The integration will allow activity tracked from top devices to be automatically converted into activity PointsPlus® values and updated in the Weight Watchers…
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