The company today (Aug. 5) announced the appointment of tabloid content writer John McGran as Chief Editor along with health professional and registered dietitian Susan Burke March as Chief Nutritionist. Mr. McGran and Ms. March join the eDiets team as prior employees of the company, marking the brand’s transition back to a tabloid approach to news and weight loss advice. The eDiets website will re-launch next month as a one-of-a kind destination for people looking to lose weight and get in shape together with their favorite celebrities.
Mr. McGran has a background in both the diet and tabloid industries. For 12 years, Mr. McGran worked for Globe Communications, where he became editor. From 2000 to 2007, Mr. McGran was Editor-in-Chief of eDiets.com, overseeing editorial growth from a single weekly newsletter and 770,000 subscribers to 17 weekly and bi-monthly newsletters and a combined 12 million subscribers.
Ms. March is a registered and licensed dietitian and certified diabetes educator. Ms. March served as Chief Clinical Nutrition Manager at Mt. Sinai Hospital, New York, and as Vice President of Nutrition Services and Chief Nutritionist for eDiets for six years.
Industry veteran Richard Gray has also joined eDiets to manage Business Development. Mr. Gray has over 25 years experience working with a wide range of mid-size businesses to develop nutritional and culinary health products, vitamins, nutraceuticals, functional foods, meal plans for diet and chronic conditions, and consumer products packaging.