On December 10, the company announced its first product offering for the 2014 weight loss season, “The Fast Five” — a trial kit as part of traditional monthly package aimed at attracting users by enabling them to lose 5lbs in their first week on the program (“Fast Five – Lose 5 pounds in your 1st week FREE… It’s the jumpstart you need to get on the fast track to that weight loss finish line with Nutrisystem My Way.”).
In a conference call, it was revealed that the average customer stays on the program for less than 90 days. The company has had virtually no online strategy and or community to help existing members stay on the program. The company has stated that its primary expenditures for 2014 will be to build out its online offering. Slated for the second quarter of 2014 the company will unveil its online community and mobile marketing strategy.