Jan. 2, 2019
The TV ads by the diet companies have begun – so starts the 2019 “diet season”.
Here are the pitches:
WW (Weight Watchers… Lose 10 lbs. on us campaign, join for free, touting the Freestyle “For Every Body” program. More than 200 foods with zero points.
Jenny Craig... Rapid Results plan, lose 16 lbs. in the first 4 weeks. Plus, $120 in food savings (Discount split over 12 consecutive weeks with weekly full menu purchase, avg. $156 US/$175 CAN, shipping costs are extra. New members only. Regular person testimonials in the ads.
NutriSystem… The New Fresh Start program advertises to lose up to 13 lbs. and 7 inches in the first 4 weeks (with a disclaimer that a study found a loss of 11.6 lbs. being the average). Ads claim a 40% discount off every program and 1 week of free Turbo shakes. Free FedEx delivery. The ad features Marie Osmond.
One can view the ads on ispot.tv
Commentary
Seems like Jenny is really pushing the envelope with their claim of losing up to 16 lbs. in 4 weeks. Since there are 3,500 calories in a pound, that’s 14,000 less calories per week, or 2,000 less per day. If the average calorie intake per day for women is 2,000, how do they plan to accomplish this?