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Mystery J.P. Morgan Call on Weight Watchers – By J. LaRosa

Mystery J.P. Morgan Call on Weight Watchers – By J. LaRosa
Jan. 16, 2019 J.P. Morgan analyst Christina Brathwaite recently downgraded WTW stock due to "channel check" that indicated falling interest in WW. She claims that traffic to the WW website is down year over year, spelling trouble for enrollments, and that the app Noom is providing competition. Well, I have a problem with this assessment.…
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Wellness May Be A Tough Sell for Diet Companies – By J. LaRosa

Jan. 15, 2019 What do most consumers think about when they hear the term "wellness"? Some may think about being free of any disease, or being physically fit, or mentally fit. Do they also think about weight loss? Maybe. Maybe not. In any case, in America the term wellness has always been kind of vague…
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Jenny Craig Takes Different Path – By J. LaRosa, Marketdata

Jan. 9, 2019 A recent interview by the news site Cheddar, with Jenny Craig CEO Monty Sharma, revealed that the company is not stressing the wellness aspect of its program, in contrast to competitors such as WW (Weight Watchers). Mr. Sharma claims that consumers are confused by the term "wellness". Rather, the company is placing…
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WW Is Recession-Resistant, Says Analyst – By J. LaRosa, Marketdata

Jan. 3, 2019 More people are beginning to use the "R" word - recession. Diet companies are included. WW, formerly known as Weight Watchers International Inc. , is one of the health and beauty companies in the D.A. Davidson coverage universe that's "recession resistant," analysts wrote in a Thursday note. Analysts used eight criteria to…
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Diet Season 2019 Has Begun – By J. LaRosa

Jan. 2, 2019 The TV ads by the diet companies have begun - so starts the 2019 "diet season". Here are the pitches: WW (Weight Watchers... Lose 10 lbs. on us campaign, join for free, touting the Freestyle "For Every Body" program. More than 200 foods with zero points. Jenny Craig... Rapid Results plan, lose…
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Jenny Craig Launches 2019 Ad Campaign – By J. LaRosa, Marketdata

Dec. 22, 2018 For the kick-off to the 2019 diet season, the company is focusing on actual Jenny Craig members and weight loss experts, and their stories of health and wellness on the program.  The marketing campaign is launching digitally and on TV this week. The campaign exclusively features five members from across the country…
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Weight Watchers Adds Kate Hudson As Ambassador

Dec. 17, 2018 Kate Hudson – actress, entrepreneur and co-founder of Fabletics – is Weight Watchers' newest global ambassador. She will appear alongside Oprah Winfrey and an international community of WW members in the company's global integrated campaign - "For Every Body." As a WW member and global ambassador, Hudson will share her wellness journey, encouraging people to…
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