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Tag Archives: weight loss industry

Where’s All The Weight Loss TV Ads?

April 20,2020 Marketdata analysts are seeing plenty of TV commercials lately by Noom, a few by NutriSystem, but little from any of the other competitors? What's going on with the marketing departments of WW and Jenny Craig? It's still prime diet season until Memorial Day, although admittedly, consumers have other things on their mind right…
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WW Adds Virtual Zoom Workshops During Crisis

April 8, 2020 In mid-March, WW International (Weight Watchers), decided to close its 3,000 physical locations but didn't want to leave members to fend for themselves in these trying times. WW president and CEO Mindy Grossman said in an interview with USA TODAY that in a matter of days, the company took its 30,000 weekly workshops virtual…
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WW Reports 3rd Quarter Performance

Nov. 5, 2019 “As our strong marketing execution successfully recruited new members and retention continued to increase, we outperformed our expectations for subscriber growth, resulting in our highest-ever end of period subscribers in a third quarter,” said Mindy Grossman, the company’s CEO. “Next week, we will be launching our new program – our most customized yet…
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