April 21, 2014 -- Weight Watchers International announced that Wieden+Kennedy of Portland, OR has been selected in the U.S. to take the lead in redefining the brand, building the brand strategy and developing creative ideas to be executed across channels. This move consolidates advertising creative development with Wieden+Kennedy. After seven years and a number of successful campaigns, including "New Day" and "Believe," the company's relationship with McCann Erickson will end.
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