January 2018

Jan. 10, 2018 — According to new information from Beverage Digest magazine, Diet Coke is the third largest carbonated soft drink brand in the U.S., with a roughly 7.7% share of the market, according to the magazine’s estimates for 2017. Continuing the move away from diet sodas by consumers, Diet Coke volume declined about -4.3% last […]

Jan. 4, 2018 – Think lifestyle, not diet this year, says Atkins. The brand famous for cutting carbs to lose weight wants to tap the increasing number of Americans who are focused on improving their health instead of simply dieting. Atkins picked actor Rob Lowe, from NBC’s “Parks and Recreation,” as the face of its

Jan 2, 2018 – The holiday parties are over. Most of us have gained 5-7 pounds in December, so let the weight loss ads begin!  And they have. Right after the New Year began, we saw Weight Watchers’ new ads run on TV. Competitors’ ads will soon follow. So, what should we expect. Well, Marketdata’s

Jan. 1, 2018 — Weight Watchers International introduces music magnate, producer and recording artist DJ Khaled as a social media ambassador. As a Weight Watchers member and social media ambassador, DJ Khaled will document his experience and progress on the new WW Freestyle program on his social channels – including Snapchat (@djkhaled305), Twitter, Instagram, and Facebook— speaking candidly about