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Weight Loss Websites: A Market & Competitor Analysis

Report # FS36

January 2011 Pages: 171 42 Tables & charts Price: $1,495


This fascinating and groundbreaking new Marketdata study examines the crowded $767 million weight loss websites market. Research for this study was based on primary research involving an exhaustive analysis of the leading diet website metrics, both public and privately owned companies. 6-year trend data covering online dieter demographics and diet program preferences from 2005-2010 was analyzed—the BestDietForMe.com database proprietary to Marketdata.

Literally thousands of diet websites exist, yet most don’t make any money or profit. WeightWatchers.com and SparkPeople are the leaders, with the former taking in $196 million last year via 1 million paid subscribers. A variety of revenue generating models are used, but the trend seems to be toward free, advertiser-supported sites, rather than paid subscriptions. More review/information websites have appeared, taking their place among product-oriented sites that actually sell a diet program or products.

The study covers: Status of the overall weight loss market, nature/structure of the online dieting market, types of diet websites, revenue models used, how sites obtain traffic (natural vs. purchased), rankings by Alexa, Compete and Quantcast, ad networks, affiliate programs, Google AdSense, online dieter demographics (sex, age, BMI, diet budget, preferred program location, preferred food, previous plans used, etc.), market size (2005-2009, 2010 & 2014 forecasts). Effects of the recession and social media. Also covers methods to value a diet website for sale/acquisition (with a sample valuation) and management outlooks and opinions of market growth and the competition. Rankings/tables for 27 top diet websites: year founded, traffic rank, % from U.S., estimated revenues, sites linked to it, pay per click monthly budget, no. of pageviews, bounce %, time spent per visitor, % female traffic, whether site accepts ads or uses an affiliate program, has an email newsletter, community support, e-commerce store, more. A wealth of website data exists, if one knows where to look.

In-depth Competitor Profiles for (.com): 3fatchicks, 50millionpounds, Annecollins, Atkins, BestDietForMe, BiggestLoserClub, CalorieKing, CaloriesCount, ChaseFreedom, Dietwatch, Diet.com, DietsInReview, DukeDiet, Dottie’s Weight Loss Zone, eDiets, FreeDieting, Hungry-Girl, JillianMichaels, JennyCraig, Lindora, Medifast, MyAlli, NutriSystem, RevolutionHealth, SparkPeople, TheBestLife, WebMd weight loss clinic, WeightWatchers.



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