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Our Mission

To Bring Those Tracking the Weight Loss Market The Latest Industry News and Company Developments, Marketdata Commentary and Opinions. To Provide An Ongoing Forum for Discussion and Feedback for Those Working in The Weight Loss Field.

The Most Comprehensive Study About The U.S. Weight Loss Market--Since 1989

The U.S. Weight Loss & Diet Control Market

February 2019       457 Pages      160 tables/charts       Price: $1,895

The U.S. weight loss market is now worth a record $72 billion, but the number of dieters has fallen, due to the growth of the size acceptance and body positivity movement.  Do-it-yourself plans still abound as consumers use free diet & fitness apps. Commercial diet chains are posting strong growth. Many untapped niches still exist.  Medically supervised diet programs and franchises have seen growth slow, as commercial chains outperformed them since 2017. This is a completely revised and updated analysis of Marketdata’s best-selling biennial study.

Covered… dollar value & growth rates of all major weight loss market segments (early 1980s to 2018, 2019 and 2023 forecasts), latest market trends and developments, status reports for: diet soft drinks, artificial sweeteners, health clubs, commercial diet center chains, multi-level marketing diet plans, OTC meal replacements & diet pills, medical programs (weight loss surgery, MDs, hospitals/clinic programs, Rx diet drugs, bariatricians, VLCD programs), low-cal frozen entrees, and the diet books & exercise DVDs market.

Also included: 30-year revenue analysis of the market through past recessions and fad diet cycles, comprehensive dieter demographics, weight loss center franchising, and extensive national/state commercial centers’ operating ratios. Rankings & revenues of top commercial chains, brand sales, and a Reference Directory. Contains 38 in-depth competitor profiles for: Weight Watchers, Jenny Craig, NutriSystem, Medifast, Herbalife, Visalis, Isagenix, Slim-Fast, Atkins Nutritionals, HMR, Optifast, Lindora Clinics, Slimgenics, Ideal Protein, Profile by Sanford, Beach Body, Quick Weight Loss, Curves, 24 Hour Fitness, Metabolic Research, Smart For Life, Medi-Weightloss, Centers for Medical Weight Loss, Nuviva, JumptStart MD, Dr. G’s, more.

The report is also sold by individual chapters at lower prices.

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Latest News

Weight Loss Market Pivots To Survive Covid-19: New Report, 2020 Forecasts

June 12, 2020 Marketdata has released a new 65-page study: Status of The U.S. Weight Loss Market: Effects of The Pandemic. This is a complete analysis and forecast of ALL major segments of the U.S. diet market.  “The Covid-19 crisis has forced many weight loss businesses to accelerate their operations toward the virtual delivery of services. Those that can’t make Continue Reading

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Weight Watchers Bounces Back

June 16, 2020 As of this morning writing on June 16, WW stock (WW) is up nearly 17%, due to positive news. WW issued an update on its Q2 fiscal 2020 trends to date, which reflects a strong digital business, courtesy of the social distancing and the company’s focus on digital transformation. As of Jun 6, 2020, WW International had Continue Reading

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Marketdata Was Right About NutriSystem & Tivity Health

May 21, 2020 As Marketdata analysts predicted just about a year ago, Tivity Health’s acquisition of NutriSystem has not worked out well. As of May 7, 2020 Tivity’s board has decided to explore “strategic alternatives” for the Nutrition business (translation: they want to sell the business unit), including a possible transaction and has engaged Lazard as its financial adviser…. “And Continue Reading

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