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Dec. 15, 2014 - Weight Watchers has introduced an entirely new offering – Weight Watchers Personal Coaching – as well as a revamped digital Essentials offering, that includes on-demand 24/7 Expert Chat with company-certified Coaches. According to management: "For the first time, our members can access a dedicated Weight Watchers-certified Coach who can provide one-on-one support that is tailored to Continue Reading
Nov. 26, 2014 - According to a new telephone survey by Gallup: Half of Americans want to lose weight, but only 26% are trying. The percentage wanting to lose weight remains at a low of 51%. Americans' ideas of their weight don't match obesity figures. Americans continue to be about twice as likely to want to lose weight (51%) as Continue Reading
Nov. 25, 2014 - Weight Watchers is using a new strategy for its ads. It just introduced "Help with the Hard Part" – a new campaign sharing the truth that losing weight isn't easy, simple or fun. The firm is not using celebrities, in a shift from recent years' campaigns. "It's time to give ourselves a break and acknowledge that Continue Reading
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