Our Mission

To Bring Those Tracking the Weight Loss Market The Latest Industry News and Company Developments, Marketdata Commentary and Opinions. To Provide An Ongoing Forum for Discussion and Feedback for Those Working in The Weight Loss Field.

The Most Comprehensive Study About The U.S. Weight Loss Market--Since 1989

The U.S. Weight Loss & Diet Control Market

February 2019       457 Pages      160 tables/charts       Price: $1,895

The U.S. weight loss market is now worth a record $72 billion, but the number of dieters has fallen, due to the growth of the size acceptance and body positivity movement.  Do-it-yourself plans still abound as consumers use free diet & fitness apps. Commercial diet chains are posting strong growth. Many untapped niches still exist.  Medically supervised diet programs and franchises have seen growth slow, as commercial chains outperformed them since 2017. This is a completely revised and updated analysis of Marketdata’s best-selling biennial study.

Covered… dollar value & growth rates of all major weight loss market segments (early 1980s to 2018, 2019 and 2023 forecasts), latest market trends and developments, status reports for: diet soft drinks, artificial sweeteners, health clubs, commercial diet center chains, multi-level marketing diet plans, OTC meal replacements & diet pills, medical programs (weight loss surgery, MDs, hospitals/clinic programs, Rx diet drugs, bariatricians, VLCD programs), low-cal frozen entrees, and the diet books & exercise DVDs market.

Also included: 30-year revenue analysis of the market through past recessions and fad diet cycles, comprehensive dieter demographics, weight loss center franchising, and extensive national/state commercial centers’ operating ratios. Rankings & revenues of top commercial chains, brand sales, and a Reference Directory. Contains 38 in-depth competitor profiles for: Weight Watchers, Jenny Craig, NutriSystem, Medifast, Herbalife, Visalis, Isagenix, Slim-Fast, Atkins Nutritionals, HMR, Optifast, Lindora Clinics, Slimgenics, Ideal Protein, Profile by Sanford, Beach Body, Quick Weight Loss, Curves, 24 Hour Fitness, Metabolic Research, Smart For Life, Medi-Weightloss, Centers for Medical Weight Loss, Nuviva, JumptStart MD, Dr. G’s, more.

The report is also sold by individual chapters at lower prices.

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Latest News

Noom and Novo Nordisk Team Up – New Diet Service

October 3, 2019 Noom has developed a weight-loss app and a personalized meal-planning service it says already is used by 45 million people worldwide that helps overweight people make behavioral changes that can help them slim down. Danish drug maker Novo says it has completed an eight-month pilot that combined Noom's behavior change programs with its "more than 95 years Continue Reading

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Oprah To Go On Tour for WW in 2020

Sept. 4, 2019 Oprah's 2020 Vision: Your Life in Focus. Presented by WW (WW) - Weight Watchers Reimagined - Oprah will bring a full day wellness event to nine U.S. cities beginning January 2020. Joined by high profile guests, Oprah will help motivate audiences across the country. On each stop, attendees will spend the day with Oprah as she shares the Continue Reading

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WW Reports Q2 Results – Brighter Outlook, Stock Upgrades

August 8, 2019 On Aug, 6th, the company reported that: “Member recruitment trends improved throughout the second quarter as we saw good response to our spring campaigns. End of period subscribers increased 1.5% year-over-year to 4.6 million – our highest level ever for a second quarter,” said Mindy Grossman, the Company’s President and CEO. “We are focused on building momentum Continue Reading

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