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To Bring Those Tracking the Weight Loss Market The Latest Industry News and Company Developments, Marketdata Commentary and Opinions. To Provide An Ongoing Forum for Discussion and Feedback for Those Working in The Weight Loss Field

The Most Comprehensive Study About The U.S. Weight Loss Market--Since 1989

The U.S. Weight Loss & Diet Control Market

May 2017       443 Pages      160 tables/charts       Price: $1,895

The $66 billion diet market--analyzed… dollar value & growth rates of the 10 major weight loss market segments (early 1980s to 2016, 2017 and 2022 forecasts), latest market trends and developments, status reports for: diet soft drinks, artificial sweeteners, health clubs, commercial diet center chains, multi-level marketing diet plans, OTC meal replacements and diet pills, diet websites & apps, meal kits delivery services, medical programs (weight loss surgery, MDs, hospitals/clinic programs, Rx diet drugs, bariatricians, VLCD programs), low-cal entrees and low-carb foods, diet books, and exercise DVDs. Also included: 28-year revenues of the market through past recessions, dieter demographics, franchising, and commercial center operating ratios. Rankings & revenues of top commercial chains, brand sales. Contains 35+ in-depth updated competitor profiles. Report also sold by single chapters. Two volumes.

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Latest News

Diet Soft Drink Sales Fall in 2017, Again

Jan. 10, 2018 --- According to new information from Beverage Digest magazine, Diet Coke is the third largest carbonated soft drink brand in the U.S., with a roughly 7.7% share of the market, according to the magazine’s estimates for 2017. Continuing the move away from diet sodas by consumers, Diet Coke volume declined about -4.3% last year. Diet Pepsi declined about Continue Reading

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Atkins Picks Rob Lowe As New Spokesperson, Revamps Line

Jan. 4, 2018 - Think lifestyle, not diet this year, says Atkins. The brand famous for cutting carbs to lose weight wants to tap the increasing number of Americans who are focused on improving their health instead of simply dieting. Atkins picked actor Rob Lowe, from NBC's "Parks and Recreation," as the face of its latest campaign. He's the first Continue Reading

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Diet Season 2018 Begins

Jan 2, 2018 - The holiday parties are over. Most of us have gained 5-7 pounds in December, so let the weight loss ads begin!  And they have. Right after the New Year began, we saw Weight Watchers' new ads run on TV. Competitors' ads will soon follow. So, what should we expect. Well, Marketdata's senior diet market analysts, John Continue Reading

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