Our Mission

To Bring Those Tracking the Weight Loss Market The Latest Industry News and Company Developments, Marketdata Commentary and Opinions. To Provide An Ongoing Forum for Discussion and Feedback for Those Working in The Weight Loss Field.

The Most Comprehensive Study About The U.S. Weight Loss Market--Since 1989

The U.S. Weight Loss & Diet Control Market

February 2019       457 Pages      160 tables/charts       Price: $1,895

The U.S. weight loss market is now worth a record $72 billion, but the number of dieters has fallen, due to the growth of the size acceptance and body positivity movement.  Do-it-yourself plans still abound as consumers use free diet & fitness apps. Commercial diet chains are posting strong growth. Many untapped niches still exist.  Medically supervised diet programs and franchises have seen growth slow, as commercial chains outperformed them since 2017. This is a completely revised and updated analysis of Marketdata’s best-selling biennial study.

Covered… dollar value & growth rates of all major weight loss market segments (early 1980s to 2018, 2019 and 2023 forecasts), latest market trends and developments, status reports for: diet soft drinks, artificial sweeteners, health clubs, commercial diet center chains, multi-level marketing diet plans, OTC meal replacements & diet pills, medical programs (weight loss surgery, MDs, hospitals/clinic programs, Rx diet drugs, bariatricians, VLCD programs), low-cal frozen entrees, and the diet books & exercise DVDs market.

Also included: 30-year revenue analysis of the market through past recessions and fad diet cycles, comprehensive dieter demographics, weight loss center franchising, and extensive national/state commercial centers’ operating ratios. Rankings & revenues of top commercial chains, brand sales, and a Reference Directory. Contains 38 in-depth competitor profiles for: Weight Watchers, Jenny Craig, NutriSystem, Medifast, Herbalife, Visalis, Isagenix, Slim-Fast, Atkins Nutritionals, HMR, Optifast, Lindora Clinics, Slimgenics, Ideal Protein, Profile by Sanford, Beach Body, Quick Weight Loss, Curves, 24 Hour Fitness, Metabolic Research, Smart For Life, Medi-Weightloss, Centers for Medical Weight Loss, Nuviva, JumptStart MD, Dr. G’s, more.

The report is also sold by individual chapters at lower prices.

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Latest News

WW Launches New Plan

Nov. 11, 2019 "More options" and "more freedom" are key aspects of Weight Watchers' new customizable myWW program. For the first time, WW (Weight Watchers) is offering its members the opportunity to choose a program tailored to a member’s weight loss plan -- giving them “more flexibility” when it comes to the foods they eat. MyWW, allows members to choose from three customized plans Continue Reading

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Medifast Reports Q3 Results

Nov. 8, 2019 "Our focus on long-term, sustainable growth at Medifast continued during the third quarter as we achieved record revenues, rapid year over year growth in the number of active earning coaches and solid growth in gross profits and net income," said Dan Chard, Chief Executive Officer of Medifast." Chard continued, "Growth at the rapid pace we've been achieving can Continue Reading

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WW Reports 3rd Quarter Performance

Nov. 5, 2019 “As our strong marketing execution successfully recruited new members and retention continued to increase, we outperformed our expectations for subscriber growth, resulting in our highest-ever end of period subscribers in a third quarter,” said Mindy Grossman, the company’s CEO. “Next week, we will be launching our new program – our most customized yet – which we believe will Continue Reading

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