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To Bring Those Tracking the Weight Loss Market The Latest Industry News and Company Developments, Marketdata Commentary and Opinions. To Provide An Ongoing Forum for Discussion and Feedback for Those Working in The Weight Loss Field.

The Most Comprehensive Study About The U.S. Weight Loss Market--Since 1989

The U.S. Weight Loss & Diet Control Market

February 2019       457 Pages      160 tables/charts       Price: $1,895

The U.S. weight loss market is now worth a record $72 billion, but the number of dieters has fallen, due to the growth of the size acceptance and body positivity movement.  Do-it-yourself plans still abound as consumers use free diet & fitness apps. Commercial diet chains are posting strong growth. Many untapped niches still exist.  Medically supervised diet programs and franchises have seen growth slow, as commercial chains outperformed them since 2017. This is a completely revised and updated analysis of Marketdata’s best-selling biennial study.

Covered… dollar value & growth rates of all major weight loss market segments (early 1980s to 2018, 2019 and 2023 forecasts), latest market trends and developments, status reports for: diet soft drinks, artificial sweeteners, health clubs, commercial diet center chains, multi-level marketing diet plans, OTC meal replacements & diet pills, medical programs (weight loss surgery, MDs, hospitals/clinic programs, Rx diet drugs, bariatricians, VLCD programs), low-cal frozen entrees, and the diet books & exercise DVDs market.

Also included: 30-year revenue analysis of the market through past recessions and fad diet cycles, comprehensive dieter demographics, weight loss center franchising, and extensive national/state commercial centers’ operating ratios. Rankings & revenues of top commercial chains, brand sales, and a Reference Directory. Contains 38 in-depth competitor profiles for: Weight Watchers, Jenny Craig, NutriSystem, Medifast, Herbalife, Visalis, Isagenix, Slim-Fast, Atkins Nutritionals, HMR, Optifast, Lindora Clinics, Slimgenics, Ideal Protein, Profile by Sanford, Beach Body, Quick Weight Loss, Curves, 24 Hour Fitness, Metabolic Research, Smart For Life, Medi-Weightloss, Centers for Medical Weight Loss, Nuviva, JumptStart MD, Dr. G’s, more.

The report is also sold by individual chapters at lower prices.

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Latest News

U.S. News Ranks The Best Diets

Jan. 2, 2020  U.S. News & World Report, the global authority in rankings and consumer advice, released its annual assessment of the year's Best Diets. For the millions of Americans making health-related resolutions for the New Year, the Best Diets platform offers rankings, data and information on 35 diet plans to help people across the country achieve their health goals. Continue Reading

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Commercial Diet Companies: 2019 Review, 2020 Outlook

Dec. 30, 2019 Based on 3rd quarter 2019 guidance by each company, it's looking like the top four weight loss companies will post a collective 3.6% sales increase for 2019 versus 2018, with revenues of $3.21 billion ($3.10 bill. in 2018). Adding in all the other smaller commercial franchises and chains, this segment of the market was worth an estimated Continue Reading

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Jenny Craig Adds DNA Testing

Dec. 31, 2019 Jenny Craig’s new ad campaign promotes a DNA Decoder Plan that directs users toward the best food choices, based on their genetic makeup.  The company will have dieters first swab their cheeks and send off their genetic material for analysis, before developing a meal and exercise plan. Jenny Craig follows other companies, like NutriSystem and DNAfit, for Continue Reading

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