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To Bring Those Tracking the Weight Loss Market The Latest Industry News and Company Developments, Marketdata Commentary and Opinions. To Provide An Ongoing Forum for Discussion and Feedback for Those Working in The Weight Loss Field

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Still The Most Comprehensive Study About The U.S. Weight Loss Market--Since 1989

The U.S. Weight Loss & Diet Control Market

April 2015       431 Pages      160 tables/charts       Price: $1,895

Covered… dollar value & growth rates of the 10 major weight loss market segments (early 1980s to 2014, 2015 and 2019 forecasts), latest market trends and developments, status reports for: diet soft drinks, artificial sweeteners, health clubs, commercial diet center chains, multi-level marketing diet plans, OTC meal replacements and diet pills, diet websites & apps, diet food delivery services, medical programs (weight loss surgery, MDs, hospitals/clinic programs, Rx diet drugs, bariatricians, VLCD programs), low-cal entrees and low-carb foods, diet books, and exercise DVDs. Also included: 26-year revenues of the market through past recessions, dieter demographics, center franchising, and commercial centers’  operating ratios. Rankings & revenues of top 7 commercial chains, brand sales. Contains 35+ in-depth updated competitor profiles. Report also sold by single chapters.

Latest News

Biggest Loser TV Show Is Alleged Sham -Too Good To Be True

May 25, 2016 - Have you been wondering how the contestants on this show manage to lose huge amounts of weight? Concerned that the excessive exercise routines could put obese contestants at risk for a heart attack? Yeah, we've been wondering too. Now, another scam perpetrated on the American public is being unveiled. After nearly twelve years on the air, Continue Reading

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Obesity Rates Still Rising, Says CDC

May 25, 2016 - Americans are still getting fatter.  According to a new report by the CDC, the big negative is that the rate of obesity in the United States is continuing its upward climb. In 2015, 30.4% of Americans 20 and older said they were obese, up from 29.6% in 2014. Although the 2015 rate is not significantly higher than Continue Reading

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Commercial Weight Loss Franchising Model Is Broken

Marketdata has tracked the weight loss market since 1989, and has witnessed the strong growth of franchising in the industry in the 1980s-1990s. However, that model no longer is viable, as explained below. “The diet industry’s growth model of the 1980s-1990s is no longer working. Brick & mortar commercial weight loss centers and franchises don’t meet the needs of today’s Continue Reading

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