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To Bring Those Tracking the Weight Loss Market The Latest Industry News and Company Developments, Marketdata Commentary and Opinions. To Provide An Ongoing Forum for Discussion and Feedback for Those Working in The Weight Loss Field.

The Most Comprehensive Study About The U.S. Weight Loss Market--Since 1989

The U.S. Weight Loss & Diet Control Market

May 2017       443 Pages      160 tables/charts       Price: $1,895

The $66 billion diet market--analyzed… dollar value & growth rates of the 10 major weight loss market segments (early 1980s to 2016, 2017 and 2022 forecasts), latest market trends and developments, status reports for: diet soft drinks, artificial sweeteners, health clubs, commercial diet center chains, multi-level marketing diet plans, OTC meal replacements and diet pills, diet websites & apps, meal kits delivery services, medical programs (weight loss surgery, MDs, hospitals/clinic programs, Rx diet drugs, bariatricians, VLCD programs), low-cal entrees and low-carb foods, diet books, and exercise DVDs. Also included: 28-year revenues of the market through past recessions, dieter demographics, franchising, and commercial center operating ratios. Rankings & revenues of top commercial chains, brand sales. Contains 35+ in-depth updated competitor profiles. Report also sold by single chapters. Two volumes.

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Latest News

Mystery J.P. Morgan Call on Weight Watchers – By J. LaRosa

Jan. 16, 2019 J.P. Morgan analyst Christina Brathwaite recently downgraded WTW stock due to "channel check" that indicated falling interest in WW. She claims that traffic to the WW website is down year over year, spelling trouble for enrollments, and that the app Noom is providing competition. Well, I have a problem with this assessment. It's far from complete and Continue Reading

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Wellness May Be A Tough Sell for Diet Companies – By J. LaRosa

Jan. 15, 2019 What do most consumers think about when they hear the term "wellness"? Some may think about being free of any disease, or being physically fit, or mentally fit. Do they also think about weight loss? Maybe. Maybe not. In any case, in America the term wellness has always been kind of vague and is a tough thing Continue Reading

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Jenny Craig Takes Different Path – By J. LaRosa, Marketdata

Jan. 9, 2019 A recent interview by the news site Cheddar, with Jenny Craig CEO Monty Sharma, revealed that the company is not stressing the wellness aspect of its program, in contrast to competitors such as WW (Weight Watchers). Mr. Sharma claims that consumers are confused by the term "wellness". Rather, the company is placing more emphasis on the one-to-one Continue Reading

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