Jenny Craig Adds DNA Testing

Dec. 31, 2019

Jenny Craig’s new ad campaign promotes a DNA Decoder Plan that directs users toward the best food choices, based on their genetic makeup. 

The company will have dieters first swab their cheeks and send off their genetic material for analysis, before developing a meal and exercise plan. Jenny Craig follows other companies, like NutriSystem and DNAfit, for example, which uses clients’ 23andMe data to produce tailored diets. 

"We know that in a recent survey nearly half of the weight-loss consumers we polled want to utilize their DNA to create a customized weight loss plan," said Monty Sharma, Jenny Craig chief executive officer and president, in an announcement.

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