March 8, 2018 – Weight Watchers announced the launch of the WW Healthy Kitchen™: a collection of inspirational and innovative products, content and experiences designed to make it easier than ever to cook and eat healthier at home and on-the-go. Delivering on the company’s new purpose to inspire healthy habits for real life, WW will unveil the WW Healthy Kitchen at the 2018 International Home + Housewares Show in Chicago, IL, on March 10-13 and showcase strategic partnerships, including:
- WW Healthy Kitchen tools and products, developed in partnership with GibsonOverseas, Inc.
- Healthy and fresh quick-prep meal kits available at grocery retail, created in partnership with FreshRealm, LLC: WW is working with fresh food industry innovator FreshRealm, LLC, to develop and roll-out fresh and convenient, quick-prep meal kits and individual products at grocery retail in the second half of 2018.
- WW Freestyle™-inspired recipes curated by new WW member and brand ambassador, Chef Eric Greenspan.
As part of the WW Healthy Kitchen, WW is launching a line of more than 100 products and tools – ranging from cookware to storage and meal prep tools – with Gibson Overseas, Inc.
In an effort to make healthy cooking accessible to everyone, especially those leading busier lives, WW is also working with FreshRealm, LLC, a leading innovator in the fresh foods industry. WW and FreshRealm, LLC will develop WW-branded quick-prep, pre-portioned meal kits and individual fresh food products, which will be available at grocery retail.
The complete press release can be found here: