Dr. Phil McGraw’s new book, The 20/20 Diet, is on the top of the bestseller list as of the first week of Feb. 2015. Dr. Phil’s no nonsense style addresses various weight loss roadblocks by applying the latest research and theories that have emerged since his last bestseller on the same topic, The Ultimate Weight Solution (Free Press; September, 2003).
The book not only programs readers for success by helping them take control of their eating and exercise habits, it also uses emerging scientific research indicating that certain foods can potentially increase caloric burn and work with the body to amplify the feeling of fullness.
Readers will discover 20 key foods, called the 20/20 Foods, which theories indicate may help enhance the body’s thermogenesis (or caloric burn) and help you feel full. This book claims to reveal the truth about why some people haven’t been able to lose weight in the past and gives readers cognitive, behavioral, environmental, social and nutritional tools to reach their weight loss goals.
Guess Dr. Phil just resist can’t the lure of big profits from weight loss. His first attempt, with The Ultimate Weight Loss Solution, got him into legal troubles pushing supplements that didn’t work. So, no supplements or controversial things this time. Celebrities like him and Dr. Oz have typically been endorsing weight loss products, and Dr. Oz has already been reprimanded by a Congressional committee for using his media clout to tout dubious supplements. Why can’t celebrities just stick to their main focus, in Dr. Phil’s case, psychology. Hello, Dr. Phil, you are a psychologist, not a weight loss expert! Are they that greedy that they need even more money for a weight loss book or program?