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Jenny Craig Adds DNA Testing

Dec. 31, 2019

Jenny Craig’s new ad campaign promotes a DNA Decoder Plan that directs users toward the best food choices, based on their genetic makeup. 

The company will have dieters first swab their cheeks and send off their genetic material for analysis, before developing a meal and exercise plan. Jenny Craig follows other companies, like NutriSystem and DNAfit, for example, which uses clients’ 23andMe data to produce tailored diets. 

“We know that in a recent survey nearly half of the weight-loss consumers we polled want to utilize their DNA to create a customized weight loss plan,” said Monty Sharma, Jenny Craig chief executive officer and president, in an announcement.

For More Information – Diet Industry Consulting With 30-Year Veteran Analyst – John LaRosa, Reports, Teleconferences, Custom Projects

The U.S. Weight Loss & Diet Control Market, published in February 2019, is an independently researched “off-the-shelf” study.  The study is 457 pages in length and contains 160 tables/charts and 38 in-depth competitor profiles. It costs $1,895 and is also sold by individual chapters at lower cost.  Available in pdf and MS Word format. A free table of contents is available by email. Contact: Marketdata LLC, 7210 Wareham Drive, Tampa, FL  33647, (813) 971-8080. John LaRosa is available for interviews. A 44 pp. Overview of major findings is available to the public for $99, at: www.marketdataenterprises.com.

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