July 17, 2026
Medifast introduces a new program called Trilivy(TM), a science-backed metabolic health system. Trilivy replaces the former Optavia plan, that was focused only on weight loss.
According to the press release: The launch also introduces newly formulated meal replacements, including the Trilivy Reset Fueling line enhanced with MetaVantage Technology™, a platform of proprietary ingredient formulas intended to optimize metabolism by unlocking key metabolic pathways. The launch of Trilivy marks a major corporate transformation, and the beginning of a new era focused on optimal metabolic health.
The transition from OPTAVIA® to a new brand with the launch of Trilivy represents an evolution of the company.
“Medifast is evolving with the health and wellness landscape, and we believe Trilivy represents an important step in leading the conversation and building mindshare around metabolic health,” said Nick Johnson, CEO of Medifast. “Trilivy honors the strong foundation we’ve built while embracing a brand that reflects where we’re headed: a modern metabolic health company built for today’s world and tomorrow’s opportunities.
At the center of the system is Metabolic Synchronization®, the company’s breakthrough science that reverses metabolic dysfunction2 with a targeted reset of the body’s metabolism through three key mechanisms:
- Burn: Targets visceral fat — the bad fat stored around organs and muscles — achieving a 14% reduction in visceral fat in just 16 weeks. 2
- Preserve: Helps retain 98% of lean mass, supporting strength, energy, and mobility during weight loss. 2
- Protect: Supports healthy muscle to help restore the body’s natural ability to maintain an active metabolism, optimize energy use, and regulate body weight.
The system is structured across three phases:
- Phase 1: Reset. Reverse metabolic dysfunction 2 and reset metabolism.
- Phase 2: Refine. Improve metabolic flexibility and refine body composition.
- Phase 3: Renew. Optimize metabolic health and support healthspan.
For more information on the Trilivy system, including the planned debut of newly formulated meal replacements, called Fuelings, in August, visit trilivyhealth.com.
The three plans offered range in price from $384 to $433 per month. This includes the products plus and a meal plan, plus access to a health coach and community.
Commentary
Medifast, like others in the weight loss market, is trying new things to survive the competition from GLP-1s. Kudos for pivoting and developing a new program and product line. However, we’re not sure the move to focus on metabolic health is going to return the company to strong growth. People are still focused on losing weight more than they are on “wellness”. Most consumers are probably not sure what metabolic health means. Therefore, Medifast is now tasked with educating consumers and creating a new market basically from scratch. That could be a tall order and will take time.
How does one target and identify “metabolic health” customers, we wonder? And, isn’t metabolic health deeply related to medical issues like hormone replacement therapy and other complex issues? Are Medifast coaches able to handle this and provide medical guidance? In addition, will Medifast allocate the necessary marketing funds to support an ad campaign that informs consumers of this company shift and the new program? The company has consistently been reluctant to spend the marketing funds needed to get noticed in the past (typically spending less than 10% of sales on marketing). This is another major challenge. Yet another challenge is to recruit and grow the number of health coaches employed by Medifast. The number of prospects well versed in metabolic health or willing to learn about it, has to be very limited.