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New Competitor – RO.co (Roman Health Ventures)

Dec. 30, 2023

We have started to see TV commercials touting a company called RO, for weight loss. Apparently, this company entered the weight loss market in January 2023, providing GLP-1 weight loss drugs plus coaching,

Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the most convenient and effective care possible. Ro claime to be the only company to offer telehealth and in-home care, diagnostics, labs, and pharmacy services nationwide.

The Ro Body Program starts with each patient completing an online visit detailing their health history and goals. Then patients receive an at-home metabolic test that they complete and mail back to Ro’s lab for processing (measuring A1C, cholesterol, thyroid, and kidney health). Next, patients meet with their provider via video visit to review the lab results and answer any additional questions their provider may have to inform a personalized treatment plan. Ro also works on behalf of our patients who are prescribed GLP-1 medications to gain insurance coverage for their treatment. Once the program begins, patients receive ongoing coaching from nurses about their treatment plan as well as education on nutrition, sleep, exercise, lifestyle changes, and more. They also benefit from weight tracking via an included connected scale as well as check-ins with their provider to track progress, manage challenges, facilitate prescription renewals, and make personalized adjustments to their journey.

Zachariah Reitano is the CEO and Co-founder. The company has been operating since 2017, and has raised $500+ million from investors. It also offers erectile dysfunction and hair loss treatments, as well as fertility and skin care products. The firm also sells a Plenity weight loss supplement for $98/month.

The company is Roman Health Ventures Inc. and its affiliates, including Roman Health Medical LLC, Roman Health Pharmacy LLC, Dadi, LLC, and Modern Health Inc.


Roman Health Ventures Inc. 116 W. 23rd Street, 4th Floor New York, NY 10011

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