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Virtual Weight Loss Is A $1.4 Billion Market

April 23, 2019

Marketdata LLC (theparent company of this website) has just published a brand new market research study entitled: “The Digital Weight Loss Market: Websites, Apps and More”, a 121-page analysis with 21 competitor profiles.

This is a groundbreaking new analysis of weight loss… apps, websites, blogs, online courses, and telemedicine-related services.

Digital or virtual weight loss is a growing $1.4 billion market. Technology and increased usage of the Internet have changed the way Americans lose weight, and how they access the services of weight loss companies and experts. New companies and apps for smartphones have entered the market in attempts to “disrupt” long-established players like Weight Watchers. Successful weight loss companies today have both off-line and online methods of reaching dieters.

This is a completely new analysis, and is the most comprehensive investigation of the “virtual” weight loss market published by anyone worldwide.

The report covers… Market dollar value & growth rate from 2006 to 2023 forecast, latest market trends and developments, nature & structure of the digital diet market (type of diet websites, portals, retail and healthcare sites selling diet products), status report of the broader $72 billion weight loss market, opinions and outlook for the market by competitors and analysts, online dieter demographics, analysis of weight loss websites (their operating models, revenue sources, top 25 traffic ranks), weight loss apps and fitness trackers (downloads, revenues, ranking, features, effectiveness), online weight loss courses, and usage of telemedicine for weight loss video coaching. Also includes a weight loss industry Reference Directory.

Contains 21 in-depth competitor profiles for: Weight Watchers.com, MyFitnessPal, FitBit, Noom, CaloriesCount.com, Diet.com, JillianMichaels.com, SparkPeople, HMR At Home, LoseIt!, CalorieKing, Fooducate, Udemy, Coursera, and more.

Some report findings:

Market Value…  Marketdata estimates that the digital or virtual weight loss market was valued at $1.4 billion in 2018. The market is forecast to grow 6.6% annually through 2023. The growth in the online dieting market will come from smartphone apps and the ads run on them, as well as subscription programs, international users, and video coaching.

Top Competitors… WeightWatchers.com leads with $567 million in 2018, followed by online sales of non-prescription diet pills ($381 mill.), FitBit.com ($155 mill.), online sales of meal replacements ($123 mill.), and MyFitnessPal ($120 mill.).

Apps & Fitness Trackers… There are signs that revenue growth is slowing or falling for fitness trackers, based on lower device prices and user attrition. Marketdata estimates that the weight loss apps market is worth at least $300 million.

Internet sales… of both meal replacements and OTC diet pills should grow 5-8% per year, along with the growth of the total market. They are very popular among do-it-yourselfers (which represent 80% of all dieters). Sales of these products online represented an estimated $504   million in 2018, or 36% of the total digital market.

Learn more

…about this report, and view the Table of Contents, and purchase it at Marketdata’s website (marketdataenterprises.com). Look for report no. FS68. Price: $995. Instant download. A $99 Executive Overview is available as well (report no. OV59). Questions? Call us weekdays at: 813-971-8080

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