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WW Launches New Personal Points Program

Nov. 7, 2021

This is the first time in the company’s history where no two plans are alike. Upon sign-up, members complete the new PersonalPoints Engine, WW’s proprietary assessment that merges a member’s food and activity preferences with WW’s nutritional algorithm to generate an individualized weight loss and wellness plan. Each member has a unique PersonalPoints Budget with food and activity targets and their very own ZeroPoint foods list, based on the foods they say they love and can’t live without

For the first time since 2015, WW has updated its awarding-winning Points® system to account for added sugar, unsaturated fat and fiber in addition to other nutrients. WW’s team of registered dietitians and nutrition scientists developed the rigorously tested food algorithm to reflect the latest in healthy eating recommendations, boiling down a food’s most important nutritional factors into a single number to make healthy eating simple. Whereas Points® values on the previous system were based on four components – calories, protein, sugar, and saturated fat – the PersonalPoints value is even smarter. The new, cutting-edge food algorithm is now based on six components, adding fiber for a greater focus on fullness and unsaturated fat to nudge members toward heart-healthy fats, as well as replacing sugar with added sugar to better distinguish food with added sugar versus natural sugar.

In addition to proven weight loss, participants also showed a number of other health and wellness benefits, such as, on average, based on a 6-month clinical trial:

  • Significant increases in intake of health-promoting foods. This includes a 55.4 percent increase in daily frequency of fruit consumption and 60.6 percent increase in daily frequency of vegetable consumption.
  • An increase in moderate physical activity by 27 minutes per day and decrease in sitting time by 83 minutes per day.
  • A 52.9 percent average increase in automaticity of healthy habits

Marketdata Commentary

Personalization and customization are always good things to have in a weight loss program, so this program should help. We’ll have to wait until the end of of Q1 2020 to see how the new plan resonates with dieters. However, WW still has to deal with strong competitors such as Noom, NutriSystem, and MLM company Medifast. These competitors seem to be doing very well currently by pitching the quick fix and meal replacements delivered directly to dieter’s homes, augmented by coaching and motivation (free with the program).

For More Information About The Weight Loss Market and Competitors Such as WW…

See Marketdata’s March 2021 report (FS67): “The U.S. Weight Loss & Diet Control Market”, an in-depth 400+ page study published since 1989 that tracks ALL segments of the weight loss market, dieter demographics, trends, 2025 Forecasts and more. Marketdata provides custom weight loss market research and consulting services, and phone consults. Contact John LaRosa, Research Director and Head Consultant, for details (813-971-8080). Find details and Table of Contents for Marketdata’s weight loss reports at: marketdataenterprises.com. A $99, 46-page Overview Summary report is also available (OV4).

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