Jan. 9, 2019 A recent interview by the news site Cheddar, with Jenny Craig CEO Monty Sharma, revealed that the company is not stressing the wellness aspect of its program, in contrast to competitors such as WW (Weight Watchers). Mr. Sharma claims that consumers are confused by the term "wellness". Rather, the company is placing…
Read moreAbout: John LaRosa
Recent Posts by John LaRosa
WW Is Recession-Resistant, Says Analyst – By J. LaRosa, Marketdata
Jan. 3, 2019 More people are beginning to use the "R" word - recession. Diet companies are included. WW, formerly known as Weight Watchers International Inc. , is one of the health and beauty companies in the D.A. Davidson coverage universe that's "recession resistant," analysts wrote in a Thursday note. Analysts used eight criteria to…
Read moreDiet Season 2019 Has Begun – By J. LaRosa
Jan. 2, 2019 The TV ads by the diet companies have begun - so starts the 2019 "diet season". Here are the pitches: WW (Weight Watchers... Lose 10 lbs. on us campaign, join for free, touting the Freestyle "For Every Body" program. More than 200 foods with zero points. Jenny Craig... Rapid Results plan, lose…
Read moreBlue Apron Partners With Weight Watchers – By J. LaRosa, Marketdata
Dec. 20, 2018 Blue Apron is rolling out new meal kits that allow you to cook and lose weight in an easy and convenient way. The company’s box service product will exist as part of a partnership with WW (Weight Watchers) in 2019. The two companies will include weekly recipes that are inspired by the…
Read moreJenny Craig Launches 2019 Ad Campaign – By J. LaRosa, Marketdata
Dec. 22, 2018 For the kick-off to the 2019 diet season, the company is focusing on actual Jenny Craig members and weight loss experts, and their stories of health and wellness on the program. The marketing campaign is launching digitally and on TV this week. The campaign exclusively features five members from across the country…
Read moreWeight Watchers Adds Kate Hudson As Ambassador
Dec. 17, 2018 Kate Hudson – actress, entrepreneur and co-founder of Fabletics – is Weight Watchers' newest global ambassador. She will appear alongside Oprah Winfrey and an international community of WW members in the company's global integrated campaign - "For Every Body." As a WW member and global ambassador, Hudson will share her wellness journey, encouraging people to…
Read moreWeight Loss Surgeries + 5.5%, Health Club Revenues +8.7% in 2017
Dec. 11, 2018 We've been updating some parts of our study: "The U.S. Weight Loss & Diet Control Market". A few new data points have come in. Health Clubs... U.S. health clubs and gyms had revenues of $30 billion in 2017, according to data from IHRSA (Intl. Health Racquet & Sports Clubs Association). This represents…
Read moreNutriSystem Acquired by Tivity Health – Then There Were Three
Dec. 10, 2018 Tivity Health, a leading provider of fitness and health improvement programs, and Nutrisystem, Inc. today announced that they have entered into a definitive agreement under which Tivity Health will acquire all of the outstanding shares of Nutrisystem for a combination of cash and stock. Under the terms of the agreement, Nutrisystem shareholders…
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