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Tag Archives: weight loss marketing

WW Launches New Personal Points Program

Nov. 7, 2021 This is the first time in the company's history where no two plans are alike. Upon sign-up, members complete the new PersonalPoints Engine, WW's proprietary assessment that merges a member's food and activity preferences with WW's nutritional algorithm to generate an individualized weight loss and wellness plan. Each member has a unique…
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Medifast Reports Q1 2021 Results – On Track For $1.4 Billion In Sales

May 6, 2021 Medifast reported results for the first quarter ended March 31, 2021. "This has been an exceptional quarter of growth and productivity, reflecting the outstanding abilities of both our independent OPTAVIA Coaches and our employees," said Dan Chard, Chairman and Chief Executive Officer of Medifast. "We now have a record 52,500 OPTAVIA Coaches who are achieving new…
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Medifast Posts Strong 2020 Results

Feb. 26, 2021 Medifast reported Q4 and full year 2020 results. To achieve any kind of growth during a year of pandemic and recession is admirable. To post the kind of record sales that Medifast did last year is just remarkable. The company continues to post impressive growth and is now the #2 weight loss…
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Tivity Health Bails Out on NutriSystem Too Early

Tivity Health, a healthcare organization in the Southeast U.S., acquired NutriSystem, the weight loss company, in December 2018. Tivity ran NutriSystem under its Nutrition division for about 18 months, then wound up selling it, at a big loss, to private equity firm Kainos Capital. On Oct. 19, 2020 Kainos Capital agreed to acquire NutriSystem, from…
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How Dieters Are Responding To The Pandemic

Jan. 25, 2021 Robard just recently did a webinar featuring Patrick O'Neil at the Medical University of South Carolina. In that webinar, he discussed working with obese patients, and what their program has been seeing, and how they've changed their services to adapt to the limitations of the pandemic. This is a multidisciplinary medical weight…
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WW Reports Q1 2020 Results

April 28, 2020 WW (Weight Watchers reported today that: Q1 2020 End of Period Subscribers up 9% year-over-year to 5.0 million, an all-time Q1-end high.Q1 2020 Revenues of $400 million, up 10%, or 11% on a constant currency basis, year-over-year.Launches Virtual Workshops globally, as a response to Studio closures, keeping the WW community connected across…
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Pandemic Will Shift Diet Season

March 18, 2020 The traditional "diet season" lasts from the last week of December until Memorial Day. If dieters have not reached their goal weight by the Summer, they usually take a break and pick it up in the Fall, or quit altogether. However, this year, with the coronavirus pandemic now in full swing, dieting…
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