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Jan. 15, 2019 What do most consumers think about when they hear the term “wellness”? Some may think about being free of any disease, or being physically fit, or mentally fit. Do they also think about weight loss? Maybe. Maybe not. In any case, in America the term wellness has always been kind of vague …
Wellness May Be A Tough Sell for Diet Companies – By J. LaRosa Read More »
Jan. 9, 2019 A recent interview by the news site Cheddar, with Jenny Craig CEO Monty Sharma, revealed that the company is not stressing the wellness aspect of its program, in contrast to competitors such as WW (Weight Watchers). Mr. Sharma claims that consumers are confused by the term “wellness”. Rather, the company is placing …
Jenny Craig Takes Different Path – By J. LaRosa, Marketdata Read More »
Jan. 3, 2019 More people are beginning to use the “R” word – recession. Diet companies are included. WW, formerly known as Weight Watchers International Inc. , is one of the health and beauty companies in the D.A. Davidson coverage universe that’s “recession resistant,” analysts wrote in a Thursday note. Analysts used eight criteria to …
WW Is Recession-Resistant, Says Analyst – By J. LaRosa, Marketdata Read More »
Jan. 2, 2019 The TV ads by the diet companies have begun – so starts the 2019 “diet season”. Here are the pitches: WW (Weight Watchers… Lose 10 lbs. on us campaign, join for free, touting the Freestyle “For Every Body” program. More than 200 foods with zero points. Jenny Craig… Rapid Results plan, lose …
Dec. 20, 2018 Blue Apron is rolling out new meal kits that allow you to cook and lose weight in an easy and convenient way. The company’s box service product will exist as part of a partnership with WW (Weight Watchers) in 2019. The two companies will include weekly recipes that are inspired by the …
Blue Apron Partners With Weight Watchers – By J. LaRosa, Marketdata Read More »
Dec. 22, 2018 For the kick-off to the 2019 diet season, the company is focusing on actual Jenny Craig members and weight loss experts, and their stories of health and wellness on the program. The marketing campaign is launching digitally and on TV this week. The campaign exclusively features five members from across the country …
Jenny Craig Launches 2019 Ad Campaign – By J. LaRosa, Marketdata Read More »
Dec. 17, 2018 Kate Hudson – actress, entrepreneur and co-founder of Fabletics – is Weight Watchers’ newest global ambassador. She will appear alongside Oprah Winfrey and an international community of WW members in the company’s global integrated campaign – “For Every Body.” As a WW member and global ambassador, Hudson will share her wellness journey, encouraging people to …
Dec. 11, 2018 We’ve been updating some parts of our study: “The U.S. Weight Loss & Diet Control Market”. A few new data points have come in. Health Clubs… U.S. health clubs and gyms had revenues of $30 billion in 2017, according to data from IHRSA (Intl. Health Racquet & Sports Clubs Association). This represents …
Weight Loss Surgeries + 5.5%, Health Club Revenues +8.7% in 2017 Read More »
Dec. 10, 2018 Tivity Health, a leading provider of fitness and health improvement programs, and Nutrisystem, Inc. today announced that they have entered into a definitive agreement under which Tivity Health will acquire all of the outstanding shares of Nutrisystem for a combination of cash and stock. Under the terms of the agreement, Nutrisystem shareholders …
NutriSystem Acquired by Tivity Health – Then There Were Three Read More »
Dec. 4, 2018 Based on individual public company-provided guidance for expected full-year revenues, as of the end of the 3rd quarter of 2018, Marketdata estimates that commercial weight loss companies will post a strong 18% sales gain this year. The industry has not seen a sales gain this large in a long time. This segment …
Commercial Weight Loss Centers On Pace For 18% Sales Gain In 2018 Read More »