Atkins Nutritionals Now Sells Diet Foods

Marketdata analysts just noted a magazine ad in a women’s magazine that features a line of new frozen meals, for breakfast, lunch and dinner. This is new for the company, which used to sell just meal replacements (shakes bars). A store locator on the Atkins website refers you to stores in your are (by zip code) that supposedly carry these meals. However, when we checked a few zip codes around the country, the only listing that came up were for Walmarts. Many cities or zip codes came up with “not available” results. Atkins also has a Quick Start kit consisting of 3 free bars, plus and workbook and guide.