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“Launching A Successful Medical Weight Loss Program” – The Business of Weight Loss – For MDs. Marketdata Enterprises, Tampa, FL, the nation’s leading analyst and consulting firm for the weight loss market for 25 years, will host a major new, intensive business conference for MDs, Physicians Assistants, Nurses and Dietitians that shows them step by …
Marketdata To Host Weight Loss Conference in 2015 Read More »
As discussed in the next article below, the small medical chains continue to grow. Dr. G’s Weight Loss & Wellness (Dr. Charles Goldsmith, founder), based in Florida, now has 30 locations, 26 in the U.S. (FL – 14 sites, NY, NJ, NC, PA, DE, KY, AZ) and 4 in Central America (Dominican Republic, Honduras, Guatemala, …
We just learned about three small medical weight loss chains that we never knew about before, corroborating a trend that we at Marketdata have noted for several years now. That is, medical weight loss chains continue to flourish across the country and grow, either by organic growth, franchising or licensing. This is one of the …
Small Medical Weight Loss Chains Continue to Thrive Read More »
Jenny Craig last month re-hired actress Kirstie Alley as their spokesperson. The actress stars in an ad breaking in which she pleads with Jenny to let her “come home” so she can enjoy “yummy food” and lose 20 to 30 pounds. The spot marks the beginning of a new campaign featuring Ms. Alley’s “renewed weight …
Jenny Craig Re-hires Kirstie Alley – Good Move or Gamble? Read More »
Multi-level marketing has long been used as a distribution channel to sell weight loss products. But lately, it has become more popular, as there are now at least two dozen companies selling diet products in the U.S. this way. Herbalife has become the #2 diet company by sales, by selling $717 million worth of weight …
Marketdata Commentary: John LaRosa I’ve been hearing and seeing the word “disrupt” a lot lately in business conversations. It seems to be the new buzzword that everyone is using, to describe how their new start-up is going to shake up the market and put companies like Weight Watchers out of business. Truth be told, there …
Why Your New Start-up Is Not Going To “Disrupt” Squat! Read More »
Ms. Alley initially found success with Jenny Craig in 2004, when she lost 75 lbs. on the program. She maintained her 145-lb. figure for three years, but once she left the company in 2007, her discipline, and weight, fluctuated. For a while, she was touting her own diet plan, organic Liaison. She returned to Jenny …
Kirstie Alley Joins Jenny Craig As Spokesperson – Again Read More »
A Nov. 2013 article in the American Journal of Preventive Medicine has the information that Marketdata analysts and many others in the weight loss field have been looking for–how effective are all these free and low-cost weight loss apps that DIY dieters are now using?. We all know that these apps have proliferated in number. …
March 10, 2014 – Medifast announced that it will expand its international presence by launching in Canada in 1Q14. Initially, this expansion will take place through Medifast Direct, the company’s e-commerce sales channel, and Medifast Medical Providers, a network of health care providers who, where available, will offer Medifast’s program and products. At launch, the …
“We made consistent progress on our strategic initiatives in 2013 to better position Medifast for long-term profitable growth,” commented Michael C. MacDonald, Medifast’s Chairman and Chief Executive Officer. “In the fourth quarter our team managed the business well generating strong operational efficiencies that resulted in a 480 basis point improvement in operating margin. Looking ahead, …