Author name: John LaRosa

As is our custom, each year, before the new “diet season” begins, Marketdata releases its predictions and forecasts for the coming year. This year is no exception. Find the complete press release and our 8 forecasts that came out on the PR Web here: http://www.prweb.com/releases/2014/12/prweb12383477.htm

Dec. 15, 2014 – Weight Watchers has introduced an entirely new offering – Weight Watchers Personal Coaching – as well as a revamped digital Essentials offering, that includes on-demand 24/7 Expert Chat with company-certified Coaches. According to management: “For the first time, our members can access a dedicated Weight Watchers-certified Coach who can provide one-on-one

Nov. 26, 2014 – According to a new telephone survey by Gallup: Half of Americans want to lose weight, but only 26% are trying. The percentage wanting to lose weight remains at a low of 51%. Americans’ ideas of their weight don’t match obesity figures. Americans continue to be about twice as likely to want

Nov. 25, 2014 – Weight Watchers is using a new strategy for its ads. It just introduced “Help with the Hard Part” – a new campaign sharing the truth that losing weight isn’t easy, simple or fun. The firm is not using celebrities, in a shift from recent years’ campaigns. “It’s time to give ourselves

When people ask their doctor about losing weight, even though they know there’s no one “best diet,” patients often demand one. They want rules. There is a comfort in certainty. When you’re looking for a solution to a problem that’s really troubling, a problem that affects your health, self-esteem, and relationships — and the solution

Nov. 5, 2014 — According to a press release: “Our team continued to manage the controllable aspects of our business and we are pleased these efforts enabled us to generate another quarter of earnings ahead of our expectations,” said Michael C. MacDonald, Medifast’s CEO. “While top line growth continues to be a challenge, we believe

Oct. 29, 2014 — Weight Watchers reported its 3rd quarter results. Main results were that: Third quarter 2014 results include: Revenues of $345.2 million, down 12.9% versus the prior year period, with total paid weeks down 12.4%. “While our Q3 financial results were substantially below 2013 levels, they reflect a slight improvement in our topline