News

Feb. 24, 2015 — According to a news release, all Humana members in qualified employer-sponsored health plans now have free and discounted access to Weight Watchers through an integrated wellness program built into their health plan, giving Humana members a proven  approach to change their lifestyle and improve their health. This new program integrates Weight […]

“The U.S. Weight Loss Market: 2015 Status Report & Forecast” — January 2015, 64 pp.  Price: $595 —    This new report presents a wrap-up of 2014 performance for the U.S. weight loss market and an outlook for the 2015 “diet season”. The value of the market actually declined by 1.1% to $59.8 billion, largely as

We are sorry to inform readers that we have had to postpone the weight loss conference that was scheduled for March 13-14 in Orlando, due to insufficient registrations. We may try again later this year or next.

Dr. Phil McGraw’s new book, The 20/20 Diet, is on the top of the bestseller list as of the first week of Feb. 2015. Dr. Phil’s no nonsense style addresses various weight loss roadblocks by applying the latest research and theories that have emerged since his last bestseller on the same topic, The Ultimate Weight

Contrave, a diet drug by Orexigen, has received a recommendation for European approval. Orexigen will change the brand name of Contrave to Mysimba for marketing in Europe, once final approval is granted early next year. The other new diet drugs, Belviq and Qsymia, have not been big sellers – considering that more than a third of

“Launching A Successful Medical Weight Loss Program” will be a unique 2-day conference held in Orlando, march 13-14, 2015. See the video to the left on this home page and the website DietShow2015.com, to register, for speakers and the agenda. Sponsors and exhibitors welcome. Contact Marketdata for details or questions. The momentum today is with

As is our custom, each year, before the new “diet season” begins, Marketdata releases its predictions and forecasts for the coming year. This year is no exception. Find the complete press release and our 8 forecasts that came out on the PR Web here: http://www.prweb.com/releases/2014/12/prweb12383477.htm

Dec. 15, 2014 – Weight Watchers has introduced an entirely new offering – Weight Watchers Personal Coaching – as well as a revamped digital Essentials offering, that includes on-demand 24/7 Expert Chat with company-certified Coaches. According to management: “For the first time, our members can access a dedicated Weight Watchers-certified Coach who can provide one-on-one

Nov. 26, 2014 – According to a new telephone survey by Gallup: Half of Americans want to lose weight, but only 26% are trying. The percentage wanting to lose weight remains at a low of 51%. Americans’ ideas of their weight don’t match obesity figures. Americans continue to be about twice as likely to want

Nov. 25, 2014 – Weight Watchers is using a new strategy for its ads. It just introduced “Help with the Hard Part” – a new campaign sharing the truth that losing weight isn’t easy, simple or fun. The firm is not using celebrities, in a shift from recent years’ campaigns. “It’s time to give ourselves