News

Nov. 26, 2014 – According to a new telephone survey by Gallup: Half of Americans want to lose weight, but only 26% are trying. The percentage wanting to lose weight remains at a low of 51%. Americans’ ideas of their weight don’t match obesity figures. Americans continue to be about twice as likely to want […]

Nov. 25, 2014 – Weight Watchers is using a new strategy for its ads. It just introduced “Help with the Hard Part” – a new campaign sharing the truth that losing weight isn’t easy, simple or fun. The firm is not using celebrities, in a shift from recent years’ campaigns. “It’s time to give ourselves

When people ask their doctor about losing weight, even though they know there’s no one “best diet,” patients often demand one. They want rules. There is a comfort in certainty. When you’re looking for a solution to a problem that’s really troubling, a problem that affects your health, self-esteem, and relationships — and the solution

Nov. 5, 2014 — According to a press release: “Our team continued to manage the controllable aspects of our business and we are pleased these efforts enabled us to generate another quarter of earnings ahead of our expectations,” said Michael C. MacDonald, Medifast’s CEO. “While top line growth continues to be a challenge, we believe

Oct. 29, 2014 — Weight Watchers reported its 3rd quarter results. Main results were that: Third quarter 2014 results include: Revenues of $345.2 million, down 12.9% versus the prior year period, with total paid weeks down 12.4%. “While our Q3 financial results were substantially below 2013 levels, they reflect a slight improvement in our topline

“Launching A Successful Medical Weight Loss Program” – The Business of Weight Loss – For MDs. Marketdata Enterprises, Tampa, FL, the nation’s leading analyst and consulting firm for the weight loss market for 25 years, will host a major new, intensive business conference for MDs, Physicians Assistants, Nurses and Dietitians that shows them step by

As discussed in the next article below, the small medical chains continue to grow. Dr. G’s Weight Loss & Wellness (Dr. Charles Goldsmith, founder), based in Florida, now has 30 locations, 26 in the U.S. (FL – 14 sites, NY, NJ, NC, PA, DE, KY, AZ) and 4 in Central America (Dominican Republic, Honduras, Guatemala,

We just learned about three small medical weight loss chains that we never knew about before, corroborating a trend that we at Marketdata have noted for several years now. That is, medical weight loss chains continue to flourish across the country and grow, either by organic growth, franchising or licensing. This is one of the

Jenny Craig last month re-hired actress Kirstie Alley as their spokesperson. The actress stars in an ad breaking  in which she pleads with Jenny to let her “come home” so she can enjoy “yummy food” and lose 20 to 30 pounds. The spot marks the beginning of a new campaign featuring Ms. Alley’s “renewed weight