Nestle, the owner of Jenny Craig since 2006, and which has seen sales stagnate in the US recently, entered the market in the United Kingdom in 2010 to take on dieting heavyweight Weight Watchers. The brand, whose ambassadors include Spice Girl Mel B, is closing from next month because sales have failed to meet expectations. Weight Watchers is not the only competitor there. Slimming World and others are also in the market and The Dukan Diet has been popular in Europe.