Medifast has agreed to pay $3.7 to settle charges that its ads for meal replacement products made unsupported claims in 2009 about users’ success in losing weight. The FTC claims the firm made unsupported claims in radio, TV, Internet and print ads, that consumers could lose 2-5 lbs each week.
Medifast said that the FTC objected to the company’s use of the words “up to” in its advertised weight loss claims of 2-5 lbs. per week. The company agreed to modify its weight loss claim to “lose 2-5 lbs. per week for the first 2 weeks and 1-2 lbs. per week thereafter.”