Marketdata has just released a new study entitled: "Worksite Weight Loss Programs: A Market Analysis". At-work weight loss programs will become more popular under Obamacare, and as workers seek inexpensive and convenient ways to lose weight. This market is expected to grow 13% per year, from an estimated value of $859 million in 2012.
There are several dozen major players in this market, providing behavior modification and education counseling, health risk assessments, phone and online counseling. Weight Watchers has a good foothold but by no means dominates this market. Marketdata's study finds that the typical employer cost for at-work weight loss programs is $375/year. Some cover all of it, some just part of it.
This 147-page study examines that nature and structure of these programs, national receipts from 2005 to 2018 forecast, dieter demographics, a status report of the overall weight loss market, key market trends, types of programs, ROI, incentives and contests being used, participation rates, expected effects of Obamacare, and in-depth profiles of 24 providers.
The price of the study is $1,395, and it's also sold by chapters. Contact Marketdata to order or for a Table of contents. Call our office at: 813-907-9090. Also order online at www.marketdataenterprises.com.