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Jenny Craig Adds DNA Testing

Dec. 31, 2019 Jenny Craig’s new ad campaign promotes a DNA Decoder Plan that directs users toward the best food choices, based on their genetic makeup.  The company will have dieters first swab their cheeks and send off their genetic material for analysis, before developing a meal and exercise plan. Jenny Craig follows other companies, […]

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How To Fix Weight Watchers

April 16, 2019 Recently, a J.P. Morgan analysts, Christina Brathwaite, claimed that WTW’s business was eroding, based on a 40% yoy drop in daily average users of the company’s app. This assessment triggered a sell-off and worried investors. However, It is Marketdata’s contention that this assessment was reckless and represented a woefully incomplete picture of

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