May 19, 2020 WW International Inc. said last Friday it plans to lay off workers and eliminate jobs worldwide as it tries to cut costs amid the economic devastation caused by the Coronavirus pandemic. The company formerly known as Weight Watchers said it expects to spend about $12 million in employee-termination payments and other expenses.…Read more
Where’s All The Weight Loss TV Ads?
April 20,2020 Marketdata analysts are seeing plenty of TV commercials lately by Noom, a few by NutriSystem, but little from any of the other competitors? What's going on with the marketing departments of WW and Jenny Craig? It's still prime diet season until Memorial Day, although admittedly, consumers have other things on their mind right…Read more
Diet Season 2019 Has Begun – By J. LaRosa
Jan. 2, 2019 The TV ads by the diet companies have begun - so starts the 2019 "diet season". Here are the pitches: WW (Weight Watchers... Lose 10 lbs. on us campaign, join for free, touting the Freestyle "For Every Body" program. More than 200 foods with zero points. Jenny Craig... Rapid Results plan, lose…Read more