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March 31, 2025 Many economists and analysts are saying that a recession is coming sometime this year. That said, many weight loss companies and their top managers will say they’ll have to cut expenses, especially marketing. That’s the knee-jerk reaction, but it’s dead wrong. When consumers cut back on spending, they will revert to trusted […]
A Recession Is NOT The Time To Cut Marketing Read More »
May 19, 2020 WW International Inc. said last Friday it plans to lay off workers and eliminate jobs worldwide as it tries to cut costs amid the economic devastation caused by the Coronavirus pandemic. The company formerly known as Weight Watchers said it expects to spend about $12 million in employee-termination payments and other expenses.
WW Plans Lay-offs Due to Covid-19, Oprah Events Coming Read More »
April 20,2020 Marketdata analysts are seeing plenty of TV commercials lately by Noom, a few by NutriSystem, but little from any of the other competitors? What’s going on with the marketing departments of WW and Jenny Craig? It’s still prime diet season until Memorial Day, although admittedly, consumers have other things on their mind right
Where’s All The Weight Loss TV Ads? Read More »
Jan. 2, 2019 The TV ads by the diet companies have begun – so starts the 2019 “diet season”. Here are the pitches: WW (Weight Watchers… Lose 10 lbs. on us campaign, join for free, touting the Freestyle “For Every Body” program. More than 200 foods with zero points. Jenny Craig… Rapid Results plan, lose
Diet Season 2019 Has Begun – By J. LaRosa Read More »