weight loss marketing – Diet Business Watch

Weight Watchers Hires New International V.P.

Sept. 3, 2025 WW announced the appointment of Alejandro Bethlen as Executive Vice President, International, effective immediately. In this role, Bethlen will oversee WeightWatchers’ business outside of the United States, driving international growth and innovation across the Company’s global footprint. “Alejandro’s international experience and commercial leadership make him uniquely suited to advance our growth outside […]

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Americans Add Weight During Pandemic, Noom Prospers

News, Uncategorized / John LaRosa

Dec. 13, 2021 As reported in a recent INC. magazine article, a survey by the American Psychological Association found that some 42 percent of U.S. adults gained unwanted weight in the first year of the pandemic. This helps explain the boom year Noom had for its weight-loss service in 2020, with sales estimated at more

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WW Launches New Personal Points Program

News, Uncategorized / John LaRosa

Nov. 7, 2021 This is the first time in the company’s history where no two plans are alike. Upon sign-up, members complete the new PersonalPoints Engine, WW’s proprietary assessment that merges a member’s food and activity preferences with WW’s nutritional algorithm to generate an individualized weight loss and wellness plan. Each member has a unique

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Medifast Reports Q1 2021 Results – On Track For $1.4 Billion In Sales

News, Uncategorized / John LaRosa

May 6, 2021 Medifast reported results for the first quarter ended March 31, 2021. “This has been an exceptional quarter of growth and productivity, reflecting the outstanding abilities of both our independent OPTAVIA Coaches and our employees,” said Dan Chard, Chairman and Chief Executive Officer of Medifast. “We now have a record 52,500 OPTAVIA Coaches who are achieving new

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Medifast Posts Strong 2020 Results

News, Uncategorized / John LaRosa

Feb. 26, 2021 Medifast reported Q4 and full year 2020 results. To achieve any kind of growth during a year of pandemic and recession is admirable. To post the kind of record sales that Medifast did last year is just remarkable. The company continues to post impressive growth and is now the #2 weight loss

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Tivity Health Bails Out on NutriSystem Too Early

News, Uncategorized / John LaRosa

Tivity Health, a healthcare organization in the Southeast U.S., acquired NutriSystem, the weight loss company, in December 2018. Tivity ran NutriSystem under its Nutrition division for about 18 months, then wound up selling it, at a big loss, to private equity firm Kainos Capital. On Oct. 19, 2020 Kainos Capital agreed to acquire NutriSystem, from

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How Dieters Are Responding To The Pandemic

News, Uncategorized / John LaRosa

Jan. 25, 2021 Robard just recently did a webinar featuring Patrick O’Neil at the Medical University of South Carolina. In that webinar, he discussed working with obese patients, and what their program has been seeing, and how they’ve changed their services to adapt to the limitations of the pandemic. This is a multidisciplinary medical weight

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WW Reports Q1 2020 Results

News / John LaRosa

April 28, 2020 WW (Weight Watchers reported today that: Q1 2020 End of Period Subscribers up 9% year-over-year to 5.0 million, an all-time Q1-end high. Q1 2020 Revenues of $400 million, up 10%, or 11% on a constant currency basis, year-over-year. Launches Virtual Workshops globally, as a response to Studio closures, keeping the WW community

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Pandemic Will Shift Diet Season

News / John LaRosa

March 18, 2020 The traditional “diet season” lasts from the last week of December until Memorial Day. If dieters have not reached their goal weight by the Summer, they usually take a break and pick it up in the Fall, or quit altogether. However, this year, with the coronavirus pandemic now in full swing, dieting

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