Tag Archives: diet market reports

Pandemic Will Shift Diet Season

March 18, 2020 The traditional "diet season" lasts from the last week of December until Memorial Day. If dieters have not reached their goal weight by the Summer, they usually take a break and pick it up in the Fall, or quit altogether. However, this year, with the coronavirus pandemic now in full swing, dieting…
Read more

Jenny Craig Adds DNA Testing

Dec. 31, 2019 Jenny Craig’s new ad campaign promotes a DNA Decoder Plan that directs users toward the best food choices, based on their genetic makeup.  The company will have dieters first swab their cheeks and send off their genetic material for analysis, before developing a meal and exercise plan. Jenny Craig follows other companies,…
Read more

Jenny Craig Takes Different Path – By J. LaRosa, Marketdata

Jan. 9, 2019 A recent interview by the news site Cheddar, with Jenny Craig CEO Monty Sharma, revealed that the company is not stressing the wellness aspect of its program, in contrast to competitors such as WW (Weight Watchers). Mr. Sharma claims that consumers are confused by the term "wellness". Rather, the company is placing…
Read more