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Since 2005, Marketdata, via the online weight loss survey provided at its website BestDietForMe.com, has tracked 110 online dieter metrics. This gives us an insight to what dieters prefer, online and off-line. Our latest report, for Q1 2013 has recently been released. It is 78 pages long and costs $595 (price just recently reduced). An […]

Gaiam, Inc., a leading distributor of lifestyle media, fitness and self-improvement products, recently announced the launch of Richard Simmons’ all new at-home fitness program called Project H.O.P.E. – Health, Optimism, Passion, and Energy. Available exclusively through television and online, the new comprehensive 90-day weight loss system features a combination of an effective workout routine, a

A judge on Monday march 11 invalidated New York City’s plan to ban large sugary drinks from restaurants and other eateries, one day before the new law was to take effect. State Supreme Court Justice Milton Tingling in Manhattan ruled the new regulation was “arbitrary and capricious” and declared it invalid, after the American Beverage

Do dieters really need or want weight loss “counselors” (coaches, consultants, group leaders) today? That’s a question we at Marketdata have been pondering lately. All the evidence seems to support the theory that weight loss counselors in general are not adequately trained to serve client needs, they are underpaid, they have high turnover and frequently,

Today’s article in the NY Times, about Weight Watchers group leaders and their complaints about low pay brings up a critical topic foe the weight loss industry that’s been around since the beginning – poor pay for weight loss “coaches”, “counselors” and “group leaders” – the people in the trenches that do the daily grunt

Marketdata analysts just noted a magazine ad in a women’s magazine that features a line of new frozen meals, for breakfast, lunch and dinner. This is new for the company, which used to sell just meal replacements (shakes bars). A store locator on the Atkins website refers you to stores in your are (by zip

Full year 2012 revenues increased 1.8% on a constant currency basis versus the prior year as the Company continued to benefit from strong global growth in the WeightWatchers.com business. Revenues for 2012 were $1.826 billion, vs. $1.819 billion in 2011. This growth in the WeightWatchers.com business was in large part offset by lower sales in

Jan 29, 2013 — The Canadian Obesity Network (CON-RCO) announced that Jenny Craig has become its newest “Vision Partner”. “Vision Partners” commit significant support toward the network’s operations and provide their invaluable perspective as CON-RCO shapes the future of obesity management and prevention in Canada. CON-RCO is Canada’s only not-for-profit organization that focuses on the

Diet soda sales constitute a significant share of the total diet market sales – $21.78 billion in 2011. The latest data show that diet soft drink sales represented 30% of all soft drink sales–no change. The soda companies are working hard to develop zero or low-calorie natural sweeteners, but progress has been slow and consumers

As we transition into the 2013 “diet season”, it’s time to look back at what happened in the weight loss market in 2012 and look forward to what’s in store for 2013. This next year promises to be as dynamic as ever, as diet companies tweak their programs with a new twist for the new