Author name: John LaRosa

March 6, 2018 – According to management: “Our financial results exceeded our expectations and we are pleased to report a strong finish to the year with revenue through our OPTAVIA Coaches model generating record growth,” said Dan Chard, Medifast’s Chief Executive Officer.  “Looking ahead, our OPTAVIA coach community is now stronger than ever and very well-positioned to […]

Feb. 27, 2018 – According to CEO Mindy Grossman:  “We had a highly positive consumer response to the launch of our WW Freestyle™ program in December, which resulted in a strong finish to the year. More people are engaging with our brand and we ended 2017 with approximately 600,000 more members than a year ago, representing

Feb. 26, 2018 – Dawn Zier, President and CEO, stated, “In 2017, we achieved accelerated growth for both revenue and earnings. Double-digit revenue growth from both new and reactivation customers was driven by a highly effective ad campaign, media expansion, and increased engagement throughout the customer journey. We also proved out our multi-brand strategy, demonstrating that

Company Sets Goals for 2020 – Feb. 7, 2018 Weight Watchers set some strategic goals at a global employee event today. The plans include expanding Weight Watchers’ impact as a “technology experience” company and aligning the business with consumer expectations of wellness and healthy living. The Weight Watchers moves also include the removal of all artificial ingredients

Jan. 10, 2018 — According to new information from Beverage Digest magazine, Diet Coke is the third largest carbonated soft drink brand in the U.S., with a roughly 7.7% share of the market, according to the magazine’s estimates for 2017. Continuing the move away from diet sodas by consumers, Diet Coke volume declined about -4.3% last

Jan. 4, 2018 – Think lifestyle, not diet this year, says Atkins. The brand famous for cutting carbs to lose weight wants to tap the increasing number of Americans who are focused on improving their health instead of simply dieting. Atkins picked actor Rob Lowe, from NBC’s “Parks and Recreation,” as the face of its

Jan 2, 2018 – The holiday parties are over. Most of us have gained 5-7 pounds in December, so let the weight loss ads begin!  And they have. Right after the New Year began, we saw Weight Watchers’ new ads run on TV. Competitors’ ads will soon follow. So, what should we expect. Well, Marketdata’s

Jan. 1, 2018 — Weight Watchers International introduces music magnate, producer and recording artist DJ Khaled as a social media ambassador. As a Weight Watchers member and social media ambassador, DJ Khaled will document his experience and progress on the new WW Freestyle program on his social channels – including Snapchat (@djkhaled305), Twitter, Instagram, and Facebook— speaking candidly about

Nov. 6, 2017 – “Weight Watchers delivered strong performance across all major geographies in the third quarter, which resulted in high-quality earnings results,” said Mindy Grossman, the Company’s President and CEO. “We are excited about the upcoming winter season and the launch of our new program, which has received highly positive and enthusiastic feedback in consumer