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Jenny Craig Adds DNA Testing

Dec. 31, 2019 Jenny Craig’s new ad campaign promotes a DNA Decoder Plan that directs users toward the best food choices, based on their genetic makeup.  The company will have dieters first swab their cheeks and send off their genetic material for analysis, before developing a meal and exercise plan. Jenny Craig follows other companies, …

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WW Launches New Plan

Nov. 11, 2019 “More options” and “more freedom” are key aspects of Weight Watchers’ new customizable myWW program. For the first time, WW (Weight Watchers) is offering its members the opportunity to choose a program tailored to a member’s weight loss plan — giving them “more flexibility” when it comes to the foods they eat. MyWW, allows members to …

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HIG Capital Buys Jenny Craig

April, 5, 2019 Private equity fund HIG Capital has purchased Jenny Craig from North Castle Partners, which had owned Jenny Craig since 2013. HIG managing director Jeff Zanarini said, “We believe Jenny Craig represents an ideal opportunity to invest in the premier provider of weight loss services, especially with the rising prevalence of overweight adults. …

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