Jan. 2, 2019 The TV ads by the diet companies have begun - so starts the 2019 "diet season". Here are the pitches: WW (Weight Watchers... Lose 10 lbs. on us campaign, join for free, touting the Freestyle "For Every Body" program. More than 200 foods with zero points. Jenny Craig... Rapid Results plan, lose…
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Blue Apron Partners With Weight Watchers – By J. LaRosa, Marketdata
Dec. 20, 2018 Blue Apron is rolling out new meal kits that allow you to cook and lose weight in an easy and convenient way. The company’s box service product will exist as part of a partnership with WW (Weight Watchers) in 2019. The two companies will include weekly recipes that are inspired by the…
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Jenny Craig Launches 2019 Ad Campaign – By J. LaRosa, Marketdata
Dec. 22, 2018 For the kick-off to the 2019 diet season, the company is focusing on actual Jenny Craig members and weight loss experts, and their stories of health and wellness on the program. The marketing campaign is launching digitally and on TV this week. The campaign exclusively features five members from across the country…
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Weight Watchers Adds Kate Hudson As Ambassador
Dec. 17, 2018 Kate Hudson – actress, entrepreneur and co-founder of Fabletics – is Weight Watchers' newest global ambassador. She will appear alongside Oprah Winfrey and an international community of WW members in the company's global integrated campaign - "For Every Body." As a WW member and global ambassador, Hudson will share her wellness journey, encouraging people to…
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Weight Loss Surgeries + 5.5%, Health Club Revenues +8.7% in 2017
Dec. 11, 2018 We've been updating some parts of our study: "The U.S. Weight Loss & Diet Control Market". A few new data points have come in. Health Clubs... U.S. health clubs and gyms had revenues of $30 billion in 2017, according to data from IHRSA (Intl. Health Racquet & Sports Clubs Association). This represents…
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NutriSystem Acquired by Tivity Health – Then There Were Three
Dec. 10, 2018 Tivity Health, a leading provider of fitness and health improvement programs, and Nutrisystem, Inc. today announced that they have entered into a definitive agreement under which Tivity Health will acquire all of the outstanding shares of Nutrisystem for a combination of cash and stock. Under the terms of the agreement, Nutrisystem shareholders…
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Commercial Weight Loss Centers On Pace For 18% Sales Gain In 2018
Dec. 4, 2018 Based on individual public company-provided guidance for expected full-year revenues, as of the end of the 3rd quarter of 2018, Marketdata estimates that commercial weight loss companies will post a strong 18% sales gain this year. The industry has not seen a sales gain this large in a long time. This segment…
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Glanbia To Acquire Slim-Fast Brand by End of Year
October 2018 Global nutrition group Glanbia P.L.C. has reached an agreement to acquire SlimFast and its sister company HNS from Kainos Capital in a transaction valued at $350 million. SlimFast, based in Palm Beach Gardens, Fla., is a weight management and health and wellness brand whose products include ready-to-drink and ready-to-mix powder products as well…
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