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Weight Watchers Changes Its Name

Sept. 24, 2018  — Weight Watchers International announced that the company will become WW,  honoring its legacy while broadening the role it plays in helping everyone live healthier lives. A new tagline, “Wellness that Works.™” will be used globally to reflect the company’s heritage and overall approach to health and wellbeing of inspiring powerful habits rooted in

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Jenny Craig Seeks Buyer

Sept. 12, 2018 Word has it that Jenny Craig is seeking a buyer for its business, according to The Wall Street Journal. Sources indicate the company has hired investment bankers to help advise it on the process. The company has improved sales somewhat after being acquired in 2015 by private equity firm North Castle Partners.

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NutriSystem Adds Home DNA Test to Program

July 16, 2018 – Nutrisystem announced the launch of DNA Body Blueprint™, a genetic-based product using a proprietary algorithm that provides an integrated personal action plan focused on eating behaviors, nutrition and metabolism. DNA Body Blueprint is slated to be prominently featured in national multi-media marketing and advertising campaigns debuting today, July 16. This announcement comes soon

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Jenny Craig Adds DNA Testing

June 18, 2018 –  Jenny Craig, one of the leading commercial weight loss chains, is customizing its nutrition plans to a client’s genetic make-up.  This new gene-based offering is entering the second phase of testing, with plans to expand nationwide. Jenny Craig claims to be the first national commercial weight loss company to integrate DNA

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