Category Archives: News

Weight Watchers Hires New Ad Agency

April 21, 2014 -- Weight Watchers International announced that Wieden+Kennedy of Portland, OR has been selected in the U.S. to take the lead in redefining the brand, building the brand strategy and developing creative ideas to be executed across channels. This move consolidates advertising creative development with Wieden+Kennedy. After seven years and a number of…
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U.S. Soft Drinks Market Continues Slide

April 3, 2014 - The U.S. sales volume of carbonated soft drinks fell 3% last year, according to the annual report by Beverage Digest. This extends a trend that began a decade ago. Among the top 10 brands, Diet Coke was down 6.8% and Diet Pepsi was down 6.9%. These declines were sharper than the…
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Weight Watchers Faces Multiple Class Action Lawsuits

March 21, 2014 - The following statement was issued by the law firm of Kessler Topaz Meltzer & Check, LLP: "Notice is hereby given that a class action lawsuit has been filed in the United States District Court for the Southern District of New York on behalf of purchasers of the common stock of Weight…
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Weight Watchers Launches Program for Employers with Workers Who Have Type 2 Diabetes

March 17, 2014 - Weight Watchers International announced Weight Watchers for Diabetes, a new Weight Watchers Health Solutions offering that serves the special needs of employees with type 2 diabetes by integrating personalized coaching from a Certified Diabetes Educator (CDE) into the Weight Watchers approach to weight loss and weight management. Orlando Health, one of…
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