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New Marketdata Status Report Released Marketdata Enterprises has just released a new 54-page “2014 Weight Loss Status Report & Forecast”. This promises to be another challenging year for the diet market, as revenues were estimated to have actually declined 1.8% last year to $60.5 billion, and they are only expected to grow by 1.2% this […]

At least 55% of Briton tried to lose weight last year (almost exactly the 54% share reported in America by the Calorie Control Council’s 2010 survey). 2.8 million adult Britons go on a diet each year. According to Mintel research, the 5:2 diet, which encourages intermittent fasting where followers survive on as little as 400

You heard it here first… It’s no secret that NutriSystem has a partnership with Walmart and one can sign up for the diet program in 4,000 stores. However…did you know that in early 2011, Walmart acquired tech start-up Kosmix for $300 million, and in doing so, established a Mountain View, CA headquarters for innovation?  Furthermore,

Jan. 20, 014… Women go on twice as many diets during their lives as they have lovers, according to new research. The average woman diets 16 times, shedding a total of five stone, and has eight lovers in her lifetime. More than half of those polled admitted they had been on more diets than they’d

According to the National Eating Disorders Association, a whopping 91% of college women attempt to control their weight with some form of dieting. This is well above the average for all adults of 54% (Source: Calorie Control Council). This is no surprise to us, since we’ve known that young women are heavy users of celebrity

The marketers of the weight loss additive Sensa will have to pony up $26 million in redress to consumers to settle charges that the company used deceptive advertising that claimed people could lose weight just by sprinkling the powder on regular food. The FTC said that the company used bogus clinical studies and paid endorsements,

Marketdata has just released a new study entitled: “Worksite Weight Loss Programs: A Market Analysis”. At-work weight loss programs will become more popular under Obamacare, and as workers seek inexpensive and convenient ways to lose weight. This market is expected to grow 13% per year, from an estimated value of $859 million in 2012. There

Yes, the annual battle of the bulge has officially begun. The office parties are done, the holiday family gatherings are over, the pumpkin pie and egg nog have been consumed. Now it’s time to pay the piper. If history is a guide, then the average American has put on 7 lbs. since Thanksgiving. Now the

On December 10, the company announced its first product offering for the 2014 weight loss season, “The Fast Five” — a trial kit as part of traditional monthly package aimed at attracting users by enabling them to lose 5lbs in their first week on the program (“Fast Five – Lose 5 pounds in your 1st

Has Your Diet Company Missed The Opportunity? We at Marketdata published a new report about Retail Healthcare Mini-Clinics, in Sept. 2012. We spoke about the opportunity for weight loss companies to align themselves with this growing number of clinics (about 1,500 now) as an entry point and new distribution channel for their programs. We talked