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April 20,2020 Marketdata analysts are seeing plenty of TV commercials lately by Noom, a few by NutriSystem, but little from any of the other competitors? What’s going on with the marketing departments of WW and Jenny Craig? It’s still prime diet season until Memorial Day, although admittedly, consumers have other things on their mind right […]
Where’s All The Weight Loss TV Ads? Read More »
April 8, 2020 In mid-March, WW International (Weight Watchers), decided to close its 3,000 physical locations but didn’t want to leave members to fend for themselves in these trying times. WW president and CEO Mindy Grossman said in an interview with USA TODAY that in a matter of days, the company took its 30,000 weekly workshops virtual
WW Adds Virtual Zoom Workshops During Crisis Read More »
Jan 20, 2020 According to analysts and Bloomberg News, Noom has posted impressive growth, driven in part by aggressive advertising: Noom closed 2019 with $237 million in revenue, up from $61 million and $12 million in the two previous years, respectively. This New Year’s Day, 55,000 people signed up to lose weight with the smartphone
Noom Sees Growth, Investors Read More »
October 3, 2019 Noom has developed a weight-loss app and a personalized meal-planning service it says already is used by 45 million people worldwide that helps overweight people make behavioral changes that can help them slim down. Danish drug maker Novo says it has completed an eight-month pilot that combined Noom’s behavior change programs with
Noom and Novo Nordisk Team Up – New Diet Service Read More »
April 23, 2019 Marketdata LLC (theparent company of this website) has just published a brand new market research study entitled: “The Digital Weight Loss Market: Websites, Apps and More”, a 121-page analysis with 21 competitor profiles. This is a groundbreaking new analysis of weight loss… apps, websites, blogs, online courses, and telemedicine-related services. Digital or
Virtual Weight Loss Is A $1.4 Billion Market Read More »